Car dealers turn to online sales and servicing
By Marcus Williams2020-03-25T10:10:00
Vehicle sales around the world are being badly hit by the coronavirus pandemic, with end-users either prevented from visiting dealerships by closure or quarantine, or at best fearful of doing so. However, servicing vehicles remains a priority and carmakers and their affiliated dealers are embracing digital technology to ensure aftermarket services…
Vehicle sales around the world are being badly hit by the coronavirus pandemic, with end-users either prevented from visiting dealerships by closure or quarantine, or at best fearful of doing so. However, servicing vehicles remains a priority and carmakers and their affiliated dealers are embracing digital technology to ensure aftermarket services.
Digital technology is already transforming how vehicles and aftermarket parts are supplied and sold, as a new generation of buyers demand greater choice and convenience. Nissan, for instance, has been using a range of digital tools in the sales process and its luxury Infiniti brand uses tablet-based tools aimed at supporting interaction online between customer and dealer from when the vehicle is dropped for service to the time it is picked up (read more about ICAR-X).