Demands from buyers for the latest vehicle technology and custom options are having a significant impact on automotive manufacturers and their partners.
A recent advert for Nissan boasts that, these days, “the most exciting tech you own is in your driveway”. That is probably true. Gone are the days when FM radio or CD players got car buyers excited. Today they want smart vehicles. They want voice-activated navigation. They want live-streamed media, heads-up displays, rear cameras, advanced safety features like blind-spot warnings – more options than ever. It seems the automotive industry has gone from Henry Ford’s “any colour you want, as long as it’s black” to “whatever you want, as quickly as possible”.
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