Jaguar will be a purely electric vehicle (EV) maker by 2025, with its partner Land Rover also adding six pure electric variants over the next five years as it aims to power 60% of its products with “zero-tailpipe powertrains” by 2030. The first pure-electric Land Rover will go on sale in 2024 and diesel models will be phased out in 2026.
The move by Jaguar Land Rover (JLR) has undoubtedly been accelerated by the UK government’s intention to ban the sale of new vehicles powered only by an internal combustion engine (ICE) by 2030. Carmakers will be able to sell new hybrid vehicles for a further five years before all new vehicles sales are mandated to be pure electric.
This week, Jaguar Land Rover (JLR) said that electrification of its joint products was at the heart of what it called its Reimagine strategy, aimed at achieving zero net carbon emissions across its supply chain and operations by 2039.
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