The plethora of models, derivatives and options that has boosted Audi’s success over the past decade would not have been possible without an evolution in its logistics management and processes
Audi’s emphasis on technology and innovation – Vorsprung durch Technik, as its Teutonic motto proclaims – is at the core of its premium identity. It’s a strategy that has supported volume and profit growth, as well as proliferation in models, derivatives and options. From having just ten models in the early 1990s, Audi will soon offer 60, each capable of many configurations. According to the company’s logistics management, part numbers more than doubled between 2005 and 2012, and are increasing fast as model cycles shorten.
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