Toyota’s tried and tested approach to disruption

newbumperassemblylineattmmfcopysamueldhote

Toyota Motor Europe used its Toyota Production System to good effect during the semiconductor crisis, only making cars it had parts for and in the process increasing market share at a time of major disruption

Toyota prioritiese focusing on what is directly in the scope of its control and during the semiconductor crisis took the very disciplined strategy of only making cars if there were parts available, according to Leon van der Merwe, vice-president of supply chain and production control at TME.

“At Toyota… everything that we do is about going back to basics [and] managing what is in our control,” he told delegates at this year’s Automotive Logistics and Supply Chain Europe conference. He said there were issues beyond the control of the sector and it was futile to try and deal with them. What was much more effective was for logistics and supply chain teams to actually focus on what they can control.

However, what that response to the crisis has also resulted in, is turning Toyota from a plant-centric carmaker into one centred on the supply chain.

THIS ARTICLE IS AVAILABLE TO REGISTERED USERS ONLY.

To continue reading this article and others like it, please SIGN-IN or REGISTER FREE today.

Create your FREE Automotive Logistics Account

AL Comp Tablet and print phone image 400px

By creating your account you will be able to stay up-to-date with the latest industry developments, trends and analysis, read in-depth reports and intelligence, and connect with your peers.

Creating an account gives you:

  • Detailed analysis and the latest news from leading global vehicle makers, tier suppliers and logistics providers
  • A weekly update on developments from your chosen sector  
  • A website homepage that is customised to the stories you want
  • Regular updates on our new suite of digital products
  • Early access to reports from our global portfolio of events

Gain access to our exclusive content and features register free today

Non-registered users are able to access one AL exclusive articles per week. You have now used your allocation.
To continue reading this article and others like it, please SIGN-IN or REGISTER FREE today