In the absence of a production hub, OEMs operating in the Middle East must import both vehicles and parts. GM’s head of purchasing and supply chain for Africa and the Middle East tells Automotive Logistics about the challenges and opportunities in the region…
What does GM’s footprint in the Middle East and North Africa (Mena) look like?
GM Africa and Middle East Operations has been in the region for over 90 years and our activities span ten Middle East markets, including Saudi Arabia, Kuwait and the UAE, along with Egypt and select African countries. Our headquarters is located in the World Trade Centre in Dubai, from which [we lead] our operations.We work with our key dealer partners in the region, who support us on our vehicle and part imports. Because there’s no manufacturing base in the Middle East for any OEM predominantly, the business model of GM and most other OEMs is based on an import model, both vehicles and parts.
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