Understanding packaging materials is essential to supporting logistics suppliers in market knowledge and cutting costs, according to research by packaging provider RAJA into automotive industry packaging keywords.
RAJA UK used keyword search volume via SEMrush to discover the trends in the automotive packaging industry. The terms produced more relevant results for those looking for automotive packaging. For products or services providers, using certain words helps appeal to the appropriate audience.
The research found that “automotive packaging” was not the primary search as opposed to the more specific “automotive packaging solutions”.
These struggles include design specifications, supply chain issues such as material and driver shortages, as well as rising fuel costs. RAJA conducted keyword research to identify what people are searching for in automotive packaging in the hope that packaging industry players can help fill the gaps.
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