Mamadou Diallo is taking over as executive vice-president of national operations at American Honda Motor in April this year, replacing Dave Gardner who is retiring from the carmaker.
In the role Diallo will be responsible for the Honda and Acura sales organisations, sales planning and strategy, and logistics, as well as a new product communications division.
Gardner started working for Honda Canada in 1989 and held a number of roles sales for both Honda and Acura. In 2017, he became president and CEO of Honda Canada, with responsibility for all of the company’s business operations. Gardinar moved to American Honda in 2020, initially looking after US sales and marketing, and overseeing dealer business management. He then moved on to his current role as executive vice-president of national operations.
“Dave has played an important role over the past three years in helping lead the company in the face of major challenges including the Covid pandemic, supply constraints and the restructuring of our Auto Sales organisation,” said Diallo, who is currently vice-president of auto sales at American Honda. “He also helped set the direction for our digital and electrified future in the automobile sales area, which will be a major focus of my efforts in this new role.”
Diallo joined American Honda in 2001 and has held a variety of positions within the company’s Auto Sales organisation, in regional field operations and in national sales at the company’s base in Torrance, California. In 2019, he became the assistant vice-president of Acura National Sales, Incentives and Strategy. Diallo was then promoted to vice-president of auto operations, in 2021, overseeing product planning, production planning and logistics for American Honda. Diallo assumed his current role as vice president, Auto Sales in 2022.
Honda is also creating a new division called Electrification Business Development Operations to accelerate its development of battery electric vehicles (BEVs). Honda said it would consolidate its business strategy and BEV product development functions of the passenger vehicle business with the electrification-related strategy and development functions of its motorcycle and power product business operations.
As part of the global reorganisation, Honda has a plan to consolidate its current six regional operations into three regional ones – for North America, one for China and a new Regional Operations (Global Group) that will combine four other regional operations: Japan, Asia and Oceania, South America and the Europe, Africa and Middle East region.