Interview: Audi’s Dieter Braun on leading a long-term sustainable supply chain strategy
By Christopher Ludwig2023-03-24T10:05:00
Head of supply chain Dieter Braun says the key to reducing logistics emissions is committment to Audi and the Volkswagen Group’s long-term strategy – as well as focusing on total emission calculations in transport and purchasing decisions
Speaking on the sidelines of the 20th anniversary Automotive Logistics and Supply Chain Europe conference in Bonn, Germany, Audi’s Dieter Braun outlined key initiatives and challenges in pursuing sustainable supply chain. He stressed the importance of avoiding transport emissions altogether through smart sourcing and manufacturing decisions – but also made it clear that any holistic decision would have to factor in end-to-end sourcing and logistics emissions, which wouldn’t always means that the closest supplier was the most sustainable solution.