Global automotive outlook: A rocky road, but better times are ahead

Brandon Mason (Eaton), Richard Logan (Automotive Logistics)

Top analyst Brandon Mason explains the depth of the semiconductor shortage and its impacts on vehicle production and sales, but also looks ahead to a fast-changing automotive and supply chain landscape across North America.

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Brandon Mason from Eaton shares the latest forecasts for vehicle production, inlucding impacts from the semiconductor shortages this year and beyond. While he identifies many challenges in the supply chain, he points as well to important growth opportunities and changes, including for growing electric vehicle and battery supply chains, as well as new market entrants.

Brandon Mason, Lead Analyst, Global Market Intelligence, Eaton

Richard Logan, Senior Content Producer, Automotive Logistics  and Ultima Media

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