The Hybrid Experience

This year we will be offering delegates the flexibility to choose between attending the conference venue which is the MGM Grand, Detroit or joining the event virtually through our online platform.

Join us in Detroit

We will be offering you the opportunity to attend the conference in person and will be following the latest government guidance to ensure the conference is a safe place for you and your colleagues.

Delegates attending the venue will be able to watch the main stream live, there will also be dedicated networking areas at the venue providing the opportunity to make new connections.

Our online events platform is fully mobile compatible giving delegates the flexibility to watch all of the sessions, participate in discussions and network 'on the go'.

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Join us virtually

The virtual experience will give you access to watch the main stream live, both on mobile and desktop, where you can expect hours of inspiring content from world-class speakers and thought leadership sessions.

Our innovative events platform allows you to build your own unique, customised schedule giving you the flexibility to watch all of the sessions, participate in discussions and network 'on the go'.

The platform also allows you to Watch sessions you missed or want to see again on demand for an exclusive period of time.

The Virtual Platform


Personal Schedule

A customisable schedule to feature your own meetings and favourite sessions.
Network (1)

AI Matchmaking

AI-powered matchmaking for bespoke recommendations to help you connect and grow your network.
Watch (1)

Watch & Interact

Engage with expert speakers through Q&A's and polls where you can ask burning questions to give you the decisive edge.

Exhibitor Profiles & Products

A virtual exhibition to meet with leading suppliers for insights on innovative products and services.


We understand that you may have questions about the virtual experience, so to help, we have put together a list of FAQs.

If your question hasn’t been answered, or you would like more information, please contact us.

What is AI-powered matchmaking?      +

When you first log in to the platform, you will be presented with recommendations based on your interests.  The AI-powered matchmaking engine will then continually deliver more recommendations as you engage with the platform.  All attendees can show interest, chat and request a meeting with any of their matchmade recommendations or indeed anyone else attending the event.

TOP TIP – to get the best recommendations of people to meet and increase the chances that people accept your meetings, it is crucial to complete your personal profile.

How do I access the conference content?      +

Within the ‘agenda’ tab you can find a list of all sessions for each day.  Each session will be ‘livestreamed’ within the event platform, so when it's time, all you need to do is click play to watch.  The sessions will have interactive features such as Polls and Q&A.  If you are unable to join live, you will be able to access all sessions on-demand within the platform.

How do I join a meeting?      +

All meetings are housed within the virtual event platform so no need for any additional software like Zoom, Skype or Teams. You will receive an incoming meeting request via notifications on the platform or in your email.  Accepting them will automatically sync them to your personal calendar.

Once in a meeting you can turn your video on/off, mute yourself, share your screen and add others to the meeting.  A chat box also allows you to share information and links for future reference.

Can I manage my own time at the event?      +

We know you are super busy which is why one of the key features Within “My Profile” allows you to set your availability.  Simply, mark each hour of the day if you are available/unavailable.  During any time slots marked ‘unavailable’, your fellow attendees will not be able to schedule meetings with you at this time.

Where can I find exhibition profiles?      +

The exhibitor list can be found on the left-hand side of the homepage, where you can scroll through an alphabetical list or via search.  You can also use a search filter to find the products of interest.  By clicking on a product, you can see more information, which exhibitor is offering it, as well as the exhibitor’s representatives associated with that product.