Automotive Logistics
Digital advertising specifications

 

 

Website banners

 

Leaderboard + MPU package

  • 970x250px, 320x100px, 468x60px, 300x250px & 300x600px banners
  • HTML5 ZIP bundle format (one bundle per banner size above)
  • Max file size 150KB (Google Ads requirement)
  • HTML5 ZIP bundles should include a click tag (URL link) to client website or product page
  • Adverts should be animated
  • Adverts should include a clear call to action

 

Wallpaper advert (home page take over)

  • Please download this Photoshop template
  • JPG format
  • Max file size 500KB
  • URL link to client website or product page
  • Advert should include a clear call to action

 

 

 

Newsletter advertising

 

Newsletter banner

  • 600x100px banner
  • JPG format (no animated GIFs)
  • max file size 500KB
  • URL link to client website or product page
  • Banner should include a clear call to action

Plus

  • 300x250px banner
  • HTML5 ZIP bundle format
  • Max file size 500KB
  • HTML5 ZIP bundles should include a click tag (URL link) to client website or product page
  • Adverts should be animated
  • Adverts should include a clear call to action

 

Newsletter text advert

  • 600x400px thumbnail image, JPG format (no animated GIFs), max file size 500KB
  • headline text (10 words)
  • summary text (35 words)
  • Call to action text (2-3 words)
  • URL link to company website or product page

 

 

 

FUEL emails

 

Required

  • 2x subject lines (6-10 words)
  • 2x super subject lines (6-10 words)
  • Company logo, 100px height, JPG format, max file size 500KB
  • Audience wishlist e.g. company types, job functions, job seniorities, countries / regions

And

  • Complete email provided as an HTML file

Or

  • 600x300px hero image, JPG format, max file size 500KB
  • Email body copy (200-300 words)
  • A clear call to action to drive clicks
  • URL link to company website or product page
  • 1 or 2 additional supporting images (optional), JPG format, max file size 500KB

 

 

 

Video promotion

 

Required

  • 1920x1080px video, MP4 format, 60-90 second duration
  • 1920x1080px YouTube thumbnail image, JPG format, max file size 500KB
  • Video title (10 words)
  • Video teaser text (20 words)
  • Video description text (200-300 words)
  • 600x400px website thumbnail image, JPG format, max file size 500KB
  • URL link to company website or product page
  • 1200x627px LinkedIn image, JPG format, max file size 500KB
  • Any #hash, @company or @people tags to be included in social posts
  • 1280x170px pop-up banner, JPG format, max file size 500KB, including a clear ’watch now’ call to action 

 

 

 

Whitepaper promotion

 

Whitepaper download page

  • The whitepaper / report (PDF file)
  • 600x400px thumbnail image, JPG format, max file size 500KB
  • 800x200px promo banner including whitepaper title and “download now” call to action, JPG format, max file size 500KB
  • Whitepaper title (10 words)
  • Teaser text (20 words)
  • Whitepaper description text including:
    • Introduction to the whitepaper (100-150 words)
    • 3-5 key reasons to download the whitepaper (25 words each)
    • CTA statement (20 words)

Plus

Promotional e-blast

  • 2x subject lines (6-10 words each)
  • 2x super subject lines (6-10 words each)
  • Company logo, 100px height, JPG format, max file size 500KB
  • Audience wishlist e.g. company types, job functions, job seniorities, countries / regions

And

  • Complete email provided as an HTML file

Or

  • 600x150px hero image including whitepaper title and “download now” call to action, JPG format, max file size 500KB
  • Email body copy including:
    • Introduction to the whitepaper (70-80 words)
    • 3-4 key whitepaper highlights (15-20 words each)
    • CTA statement (10-15 words)

Plus

Newsletter banner

  • 600x150px banner
  • JPG format (no animated GIFs)
  • max file size 500KB
  • Banner should include a clear ’download now’ call to action

Plus

Pop-up banner

  • 1280x170px banner
  • JPG format (no animated GIFs)
  • max file size 500KB
  • Banner should include a clear ’download now’ call to action

Plus

For LinkedIn

  • 4-page teaser PDF including:
    • Page 1 - Whitepaper cover
    • Page 2 - Introduction to the whitepaper (70-80 words) + 3-4 key whitepaper highlights (15-20 words each)
    • Page 3 - Table of contents
    • Page 4 - CTA statement ’Click the link in this social post to read the full whitepaper’
  • 1200x627px image, JPG format, max file size 500KB, including a clear ’download now’ call to action
  • Any #hash, @company or @people tags to be included in posts

 

 

 

Thought leadership (online only or republish of print article)

 

Article

  • 600x150px banner
  • JPG format (no animated GIFs)
  • max file size 500KB
  • Banner should include a clear ’read now’ call to action

Plus

  • 1280x170px banner
  • JPG format (no animated GIFs)
  • max file size 500KB
  • Banner should include a clear ’read now’ call to action

Plus

  • 600x400px company logo, JPG format, max file size 500KB
  • Company bio (50 words)
  • URL link to company website or product page
  • 2-3 1200x627px images, JPG format, max file size 500KB
  • Any #hash, @company or @people tags to be included in social posts

 

Podcast

  • 600x150px banner
  • JPG format (no animated GIFs)
  • max file size 500KB
  • Banner should include a clear ’listen now’ call to action

Plus

  • 1280x170px banner
  • JPG format (no animated GIFs)
  • max file size 500KB
  • Banner should include a clear ’listen now’ call to action

Plus

  • 600x400px company logo, JPG format, max file size 500KB
  • Company bio (50 words)
  • URL link to company website or product page
  • 2-3 1200x627px images, JPG format, max file size 500KB
  • Any #hash, @company or @people tags to be included in social posts

 

Video

  • 600x150px banner
  • JPG format (no animated GIFs)
  • max file size 500KB
  • Banner should include a clear ’watch now’ call to action

Plus

  • 1280x170px banner
  • JPG format (no animated GIFs)
  • max file size 500KB
  • Banner should include a clear ’watch now’ call to action

Plus

  • 600x400px company logo, JPG format, max file size 500KB
  • Company bio (50 words)
  • URL link to company website or product page
  • 2-3 1200x627px images, JPG format, max file size 500KB
  • Any #hash, @company or @people tags to be included in social posts

 

 

 

Social media

 

Pinned post

  • 1200x627px image, JPG format, max file size 500KB, including a clear call to action
  • 50-100 words of copy + clear call to action
  • URL link to client website or product page
  • Any #hash, @company or @people tags to be included

 

 

 

Ad copy deadlines

 

Please submit your creative to ALadcopy@ultimamedia.com  by the following deadlines:

 

  • Website banners - 7 working days before your campaign start date**
  • Newsletter advertising - 7 working days before your campaign start date**
  • FUEL emails - 7 working days before your campaign start date**
  • Video promotion - 7 working days before your campaign start date**
  • Whitepaper promotion - 7 working days before your campaign start date**
  • Thought leadership - 7 working days before your campaign start date**
  • Social media - 7 working days before your campaign start date**

 

** Campaign start date to be prior agreed with your account manager