Automotive Logistics
Digital advertising specifications 2021

 

 

Website banners

 

Leaderboard advert

  • 728x90px
  • GIF or JPG format
  • max file size 200KB
  • URL link to client website or product page
  • Advert should include a clear call to action

 

MPU advert

  • 300x250px
  • GIF or JPG format
  • max file size 200KB
  • URL link to client website or product page
  • Advert should include a clear call to action

 

Tower MPU advert

  • 300x600px
  • GIF or JPG format
  • max file size 200KB
  • URL link to client website or product page
  • Advert should include a clear call to action

 

Mobile advert

  • 300x75px
  • GIF or JPG format
  • max file size 200KB
  • URL link to client website or product page
  • Advert should include a clear call to action

 

Wallpaper advert

  • Photoshop template file provided upon request
  • URL link to client website or product page
  • Advert should include a clear call to action

 

 

 

Newsletter advertising

 

Newsletter badge

  • 600x600px
  • GIF or JPG format
  • max file size 200KB
  • URL link to client website or product page
  • Badge should include a clear call to action

 

Newsletter banner

  • 600x100px
  • GIF or JPG format
  • max file size 200KB
  • URL link to client website or product page
  • Banner should include a clear call to action

 

Newsletter sponsored text & image link

  • 600x400px thumbnail image, JPG format, max file size 200KB
  • headline text (10 words)
  • summary text (35 words)
  • Call to action text (2-3 words)
  • URL link to company website or product page

 

 

 

FUEL emails

 

Required

  • Subject line (6-10 words)
  • Super subject line (6-10 words)
  • Company logo, 100px height, JPG format, max file size 200KB

Plus

  • Email copy as an HTML file

Or

  • 600x300px hero image, JPG format, max file size 200KB
  • Email body copy - 100-200 words
  • A clear call to action to drive clicks
  • URL link to company website or product page
  • 1 or 2 additional supporting images (optional), JPG format, max file size 200KB

 

 

 

Sponsored videos

 

Required

  • Link to the video hosted on YouTube or Vimeo
  • Video title (10 words)
  • Video teaser text (20 words)
  • Video intro text (40 words)
  • 600x400px thumbnail image, JPG format, max file size 200KB
  • URL link to company website or product page

 

 

 

Whitepaper / report

 

Whitepaper download page

  • The whitepaper / report (PDF file)
  • 600x400px thumbnail image, JPG format, max file size 200KB
  • 780x520px promo banner including whitepaper title and “download now” call to action, JPG format, max file size 200KB
  • Whitepaper title
  • Teaser text (40 words)
  • Intro text (150 words)
  • 1x 780px wide supporting image to include on website page, JPG format, max file size 200KB
  • Exact company name, business address and contact email to include on AMS & Sponsor co-privacy policy

 

Promotional e-blast

  • Subject line (6-10 words)
  • Super subject line (6-10 words)
  • Company logo, 100px height, JPG format, max file size 200KB

Plus

  • Email copy as an HTML file

Or

  • 600x300px hero image, JPG format, max file size 200KB
  • Email body copy - 100-200 words
  • A clear call to action to drive clicks
  • URL link to company website or product page
  • 1 or 2 additional supporting images (optional), JPG format, max file size 200KB

 

 

 

Channel partnership

 

Required

  • 1180x326px hero image (with no text), JPG format, max file size 200KB
  • 250x75px company logo, JPG format, max file size 200KB
  • 375x600px tower advert with clear call to action, GIF or JPG format, max file size 200KB
  • URL link to company website or product page
  • URL links to company social media channels (LinkedIn, Twitter, Facebook, YouTube, Instagram)

 

 

 

Digital magazines

 

Full screen advert

Desktop

  • 1280x720px
  • 160px left and right padding
  • PNG, JPG, GIF or MP4 file format, save at highest quality

Tablet

  • 768x1024px
  • 50px left and right padding
  • 102px top and bottom padding
  • PNG, JPG, GIF or MP4 file format, save at highest quality

Mobile

  • 480x710px
  • 40px left, right and bottom padding
  • PNG, JPG, GIF or MP4 file format, save at highest quality

 

Advert within article

Desktop

  • 1280x340px
  • 160px left and right padding
  • PNG, JPG, GIF or MP4 file format, save at highest quality

Tablet

  • 768x450px
  • PNG, JPG, GIF or MP4 file format, save at highest quality

Mobile

  • 480x300px
  • PNG, JPG, GIF or MP4 file format, save at highest quality

 

Video within article

Required

  • Link to the video hosted on YouTube or Vimeo

 

 

 

Ad copy deadlines

 

Please submit your creative to alistair.newton@automotivelogistics.media and matt.allard@automotivelogistics.media by the following deadlines:

 

  • Website banners - 3 working days before your campaign start date**
  • Newsletter advertising - 3 working days before your campaign start date**
  • FUEL emails - 5 working days before your campaign start date**
  • Sponsored videos - 5 working days before your campaign start date**
  • Whitepaper / report - 5 working days before your campaign start date**
  • Channel partnership - 5 working days before your campaign start date**
  • Digital magazines - Dependent on edition publication date***

 

** Campaign start date to be prior agreed with the publisher

*** Please contact the publisher for ad copy deadlines for your edition