Justin Newall, chief operating officer, Inform Software CorporationGerman software optimisation specialist Inform has appointed Justin Newell (pictured) as chief operating officer (COO) at its division in the US – Inform Software Corporation. He moves to Inform from his role as general manager at finished vehicle transport provider, Reliable Carriers.

Newell has more than 20 years’ management experience including 15 years at Porsche Cars North America, where he was responsible for vehicle logistics, aftersales, procurement, project management and dealer field management.

“Justin joins Inform with a wealth of management experience in the logistics and automotive sector,” said Adrian Weiler, president and CEO of Inform Software. “We are very pleased to have a COO with so much relevant experience in our customers’ field of activity, so that he can easily take the right perspective as we continue to grow our overall customer base in North America.”

Inform’s US division is focused on using industry 4.0 technology, including artificial intelligence and predictive modelling, to mitigate disruptions to the logistics process for a number of sectors, including automotive. The company currently generates revenues of around €80m ($90m).

“Inform is currently experiencing accelerated growth with the success of its artificial intelligence software applications,” said Newell. “I am looking forward to building on the company’s success with Adrian and the Inform team.”

Inform is celebrating its 50thanniversary this year.