Beyond visibility: How automotive supply chains are building predictive and autonomous resilience
Automotive supply chains are entering a new phase of digital transformation. After years spent investing in visibility platforms, control towers and data integration, manufacturers, suppliers and logistics providers are now pursuing something more the ability to predict disruptions, simulate responses and ultimately automate decisions across increasingly connected supply chain ecosystems.
(L to R) Jordan Pavel, OPmobility and Gerardo de la Torre Garcia, Nisan AmericasSource: Automotive Logistics
For years, supply chain visibility has been the defining
objective of digital transformation in automotive logistics. Companies have
invested heavily in control towers, transportation management systems, supplier
portals and tracking platforms in pursuit of gaining a more accurate
understanding of where parts, vehicles and inventory are at any given moment.
At ALSC Digital
Strategies North America 2026, executives from Nissan, Ford, Bridgestone,
Gestamp, IAC Group, OPmobility and Glovis America describe how the industry's
digital ambitions are evolving beyond visibility toward something more
predictive and eventually to autonomous resilience.
Across OEMs, suppliers and logistics providers, a common
roadmap is emerging. It begins with trusted data, expands through connected
ecosystems, develops into predictive intelligence and ultimately leads toward
increasingly autonomous operations.
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Building the foundation: Trusted data before AI
The message repeated most consistently throughout the
conference was that artificial intelligence is only as effective as the data
underneath it.
The industry's most important work towards AI reliability
lies in standardising data, harmonising processes and creating trusted
information across organisations.
Patrick Bauer, vice-president of supply chain at IAC Group,
describes data quality as a long-term journey rather than a destination. The
company has spent years improving ERP discipline, compliance and inventory
accuracy to establish confidence in its data.
“Data accuracy and quality is a journey, and I’m not sure if
we’ll ever get to a cutoff point where we trust everything we have,” Bauer
says. He adds that the goal is to herd the company’s plants and supply chain to
a point where they trust their data and can use it to make beneficial business
decisions.
He explains that simple data points being inaccurate, like
suppliers sending advanced shipping notices (ASNs) that are incorrectly
labelled or without the correct serial number, can lead to a lot of time and
energy being spent on correcting this information.
“We don't want our plants doing anything manual,” he adds.
“We want it to be automatic to receive, and in any plant the first error point
is going to be around the receipt. If you don't receive it properly, you're
going to have errors throughout the facility. We're really focusing with our
plants on that and really there's no excuse for the supply base.”
Sean Moses, head of vehicle logistics planning at Glovis
America, highlights an even more basic challenge in standardising data fields
and date formats across organisations.
“It'll be as just standardising dates and data fields,”
Moses says. “It sounds silly, but it's totally true that standardising these,
how we talk to each other and the APIs that we share in EDI, is so critical
because if we don't have clean data, the whole getting towards agentic AI is
all for naught.”
Jordan Pavel, regional project director and chief of staff
for North America at OPmobility, argues that organisations must resist the
temptation to connect everything at once. Instead, companies need a disciplined
approach to deciding which data should be connected, when it should be
connected and how quality can be maintained as systems expand.
“One thing that we did is we really focused on establishing
a clean point,” she explains. “So, any data that's going into our TMS, that's
new data, and we make sure that we have minimum 98% data accuracy going into
our system. And I think it really helps our people prioritise. If you know that
everything that is going in is clean, then we can really focus our efforts on
what's already there and how do we get it up to that standard.”
Muhammad Anas, digital transformation specialist at Gestamp North AmericaSource: Automotive Logistics
That philosophy is echoed by Gestamp. Muhammad Anas, digital
transformation specialist at Gestamp North America, explains that the Spanish
steel supplier has been delivering standardised architectures for common data
foundations through its Gestamp Smart Factory vision.
The programme, launched in 2016, has already delivered more
than 400 Industry 4.0 projects across 70 plants globally. Rather than pursuing
AI first, Gestamp focused on creating standardised architectures, traceability
systems, IoT connectivity and common data foundations.
Only after those foundations were established did the
company begin scaling AI applications. Today, more than 10,000 AI rules are
running in production across its operations.
As Anas explains, the journey follows a deliberate sequence
of connected systems and automated production, connected factories and
real-time intelligence, and finally, AI-driven operations and autonomous
operations.
"You can't skip the steps," he says. “Standardised
data first, then intelligence and then autonomy.”
Anas adds that this materialises as traceability across the
entire value chain. He says: “We use three enabling technologies together.
Blockchain gives us tamper proof records shared across suppliers. AI detects
patterns and flags anomalies in real time. Machine learning predicts quality
and traces material origin. Put them together and we get component level, even
raw material traceability, transparent trusted data across our supplier base.”
He says this directly supports both efficiency and
decarbonisation goals. “You cannot reduce a carbon footprint that you don't
measure,” he says. “The result is a smarter, more resilient and more
sustainable supply chain.”
Extending visibility beyond company boundaries
While data quality remains a challenge within organisations,
the next frontier is extending visibility across entire supply chain
ecosystems.
At Nissan Americas, Gerardo
de la Torre Garcia, regional senior director of supply chain management,
has been leading efforts to improve visibility deeper into the tier-N supply
base, alongside the company’s supply chain management team. Beyond helping
manage risk, the initiative supports compliance requirements, tariff exposure
analysis and broader supply chain resilience planning.
The objective is increasingly to create connected ecosystems
rather than isolated company systems. “We all can be more integrated in the way that if there is a
fluctuation that is not good for you or not good for your suppliers, then in a
proactive mindset we can altogether readjust,” says de la Torre Garcia. “I
really value when we have calls back from suppliers saying, ‘Look, what you are
doing may put us on risk, can you adjust?’ It's both sides of the coin. Keeping
the flexibility to respond to the demand, but also the integration and the
capabilities to react together with entire TRN chain.”
OPmobility's Pavel says the company is exploring
opportunities to connect transportation management systems and control towers
with customers and logistics partners. Similarly, Glovis America is expanding
vehicle tracking capabilities to provide more accurate delivery commitments to
dealers and customers, recognising that ETA accuracy is becoming increasingly
critical as direct-to-consumer sales models grow.
Meanwhile, IAC Group is working with logistics providers to
attach ASN information directly to transportation tenders, creating end-to-end
visibility of inbound material and reducing manual intervention by planners.
And of course, there is the possibility for even deeper
industry collaboration through freight sharing and common transportation
networks. The concept remains complex, requiring agreement on lead times,
inventory assumptions and data standards, but the panellists agree that
competitive advantage may increasingly come from collaboration rather than
isolation.
Turning visibility into prediction
Ford's transformation journey provides a clear example of
how to move from visibility to resilience through predictive intelligence.
In late 2022, the company faced severe supply chain
disruption driven by shortages, unstable production schedules, premium freight
costs and limited visibility beyond tier-1 suppliers, with fragmented
information at the heart of the problem. Critical decisions depended on manual
processes such as spreadsheets, emails, SharePoint files and disconnected
systems, slowing response times and amplifying disruption.
Subhasish Roychoudhury, executive director of supply chain technology, FordSource: Automotive Logistics
Ford's response has been to build a unified data platform
organised around a common foundation capable of supporting collaboration,
simulation and eventually autonomous decision-making. The journey involved
updating legacy systems, sorting master data strategies, and addressing
cybersecurity risks. External factors such as geopolitical disruptions still
present challenges, especially when combined with late detection and siloed
human interfaces, leading to slow reactions, increased premium freight,
schedule churn and high costs, but the goal for the OEM in the future is to
have risk-informed scenario planning, predictive analytics, simulation
capabilities and decision intelligence that help teams evaluate alternative
actions before problems escalate.
Subhasish Roychoudhury, executive director of supply chain
technology, describes the goal as moving from reactive management toward
orchestrated and predictive operations.
“We needed to build the foundation so that we can do
multiple scenario plannings,” Roychoudhury says. “Data governance is super
important because without that, we cannot really get into the predictive and
prescriptive analytics and monitoring our entire ecosystem. The supply chain is
a connected system, so we need to make sure that the tools and solutions we
have actually connect our suppliers, our logistics providers, and other trading
partners, which is why the focus on collaboration and engaging our extended set
of partners is super critical. I think we need to kind of continue to be
mindful of that.”
Bridgestone has also evolved from basic shipment visibility
toward strategic use of logistics data. Following a cyber incident in 2022, the
company accelerated investment in visibility platforms that now cover
approximately 90% of ocean shipments across the Americas.
The focus has expanded from tracking the location of
shipments to understanding lead-time variability, port performance, inventory
requirements and geopolitical risk exposure.
Data is increasingly being used not only to monitor
operations but to shape sourcing strategies, inventory policies and network
design decisions.
As Allison Fowler, chief product officer at Transvoyant,
notes, the most advanced organisations are contextualising and operationalising
data, rather than just collecting more of it.
Resilience through traceability
(L to R) Christopher Ludwig, Automotive Logistics; Subhasish Roychoudhury, Ford; Craig Pettit, Bridgestone; Allison Fowler, TransvoyantSource: Automotive Logistics
Traceability is increasingly becoming a resilience tool,
instead of merely a compliance requirement. Battery passports, forced labour regulations, product carbon
footprint reporting and Scope 3 emissions requirements are forcing companies to
understand their supply chains at unprecedented levels of detail.
Ford is developing capabilities to support battery passport
requirements and improve visibility into rare-earth materials and semiconductor
dependencies, while Bridgestone is working to trace rubber and raw materials
deeper into its supplier network. Gestamp is combining blockchain, machine
learning and AI to create trusted traceability records that extend across
organisational boundaries.
Companies increasingly need to understand where materials
originated, how they moved through the supply chain and what risks are embedded
within those flows.
The same data supporting sustainability compliance is
increasingly supporting risk management, supplier resilience and sourcing
decisions.
The challenge of building trust in the automotive supply
chain
Much like organisations previously needed to convince
employees to move from spreadsheets to enterprise systems, they must now
convince them to trust AI-generated recommendations.
That process is already underway, with Ford applying AI to
supplier risk sensing and exception management, and Bridgestone piloting
AI-driven transportation planning, while Nissan's data innovation teams are
exploring agentic AI applications built on years of data centralisation work.
Yet most organisations still envision humans remaining in
the decision loop for the foreseeable future. Near-term AI deployments are
focused on recommendation, prioritisation and scenario generation rather than
fully autonomous execution. The goal is to reduce operational noise and allow
people to focus on the exceptions that truly require judgment.
Rather that purely being built through additional inventory,
contingency plans or reactive firefighting, resilience is increasingly being
designed directly into the digital architecture of the supply chain itself.