AI-driven M&A
Cognosos acquires Cox 2M to expand AI-powered location intelligence for automotive sector
With new telemetry tools and long-range, low-power wireless-compatible sensors, Cognosos deepens its real-time tracking capabilities for vehicles, containers, and high-value mobile assets.
Technology and software provider Cognosos has completed its acquisition of Cox 2M, the asset tracking division of Cox Communications. This follows its 2024 acquisition of Cox Prosight, a real-time location service focused on the healthcare industry.
The acquisition of Cox 2M is expected to significantly increase Cognosos’ location tracking and supply chain visibility services for the automotive industry.
“The addition of Cox 2M solidifies our position as a leader in the location and process visibility space,” said Joe De Pinho, chief executive officer at Cognosos and partner at Riverwood Capital. “This acquisition reflects a shared vision to transform location intelligence through AI and software. We’re excited to serve a wider range of our customers’ needs in adjacent, critical applications.”
With this deal, Cognosos gains access to Internet of Things (IoT)-enabled on-board diagnostics and advanced telemetry software, enabling end-to-end visibility of customer assets through production – from quality staging to dealer and customer delivery. The acquisition also introduces a new family of LTE and long-range, low-power wireless-compatible sensors, aimed at enhancing capabilities such as over-the-road tracking, anti-tamper alerts and route diversion detection.
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The technologies are designed to support a range of mobile assets including vehicles, containers and returnable packaging helping logistics providers, OEMs and dealers improve ETA forecasts, monitor transit conditions and automate workflows.
“The acquisition allows us to bring material IoT talent to our R&D team as well as dramatically increase our scalability and reach,” said Carter Griffith, chief financial officer at Cognosos. “The increased investment in R&D allows us to deliver new capabilities and grow our product roadmap more quickly to meet customers’ evolving needs.”
Similarly, Jessica Shrum, executive vice president and chief strategy officer at Cox Communications, said: “Our team built Cox 2M as we saw opportunities to address the complex needs of our commercial clients with custom IoT capabilities.
“Combining our existing solutions with Cognosos will accelerate the pace of innovation for customers and provide access to a full portfolio of location-based solutions."
Cognosos currently manages data for approximately one million sensors deployed in the field.
“The acquisition brings together an incredibly strong team and reinforces our belief in Cognosos’ market leadership and their ability to execute as they enter this next chapter with Cox 2M,” added Eric Ma, principal at Riverwood Capital.
