Watch: Vehicle logistics now a top priority at Kia America
Steve Center, COO of Kia America explains how vehicle logistics and visibility have become more important across the carmaker’s sales and marketing in the face of long vehicle waiting times and business model changes.
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With consumers waiting longer for vehicles, it’s more important than ever to provide visibility and transparency to optimise the sales experience. According to Kia America’s COO Steve Center, vehicle logistics and distribution is playing a major role in supporting these changes. He also emphasises the strategic relevance of collaborating with partners to manage the order flow, particularly in the context of meeting emission and other regulatory standards.
