Watch: Livestream Hour Season Finale | Part 2: Update from North America with Honda and Benteler


Don’t miss the last Livestream Hour episode this season as our guests provide insight on how the coronavirus crisis is currently affecting the supply chain in North America, featuring Hector Martinez from Honda de Mexico and Maxim Serov from global tier 1 Benteler.

Watch this special episode featuring insight and a Q&A session with Honda’s Hector Martinez and Benteler’s Maxim Serov.

Following months of supply chain challenges in the wake of the coronavirus crisis, automotive production and demand have been stronger than many anticipated in North America. And yet, as new coronavirus cases rise to their highest level since the start of the pandemic, OEMs and automotive suppliers are trying to keep the recovery moving at the same time as manage ongoing risk and disruption. 

We finish this season of the Livestream Hour with the return of several of our most popular guests from the past few months. Hector Martinez, who is responsible for exports and finished vehicle logistics at Honda de Mexico (and who joined us for a special episode on Mexico back in May), shares insights on how the carmaker has managed the restart of production and exports from Mexico, including constraints on output, logistics disruptions and managing cross-border logistics.

Maxim Serov, who is responsible for logistics across North America at Benteler (and who joined our popular tier supplier episode ahead of the restart), provides extensive updates on how tier 1 suppliers in the region have been managing the ramp up in coordination with OEM customers, and how they are organising logistics flows across the network to balance cost and risks, as well as adapting S&OP processes. 

Both share lessons and insight from the crisis so far, and how they are preparing for what’s ahead.


Maxim Serov, Suppy Chain Director North America, Benteler 
Hector Martinez, 
Division Manager Export Sales & CBU Logistics, Honda de Mexico 

Gain valuable insights on:

  • How tier suppliers have managed the ramp up across North America
  • The challenges and gaps in logistics in Mexico
  • Optimising S&OP and demand planning
  • Digital solutions and innovations in supply chain
  • Where the major risks are ahead including in logistics capacity and driver shortages
  • Logistics opportunities to serve OEMs and tier suppliers across the region

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