Hyundai commits to North America with localisation plan for competitive supply chain

Hyundai is significantly expanding its localisation in North America over the next four years as a strategy for competitive advantage, through launching 36 new or improved models. The models will be a mix of ICE, EV and hybrid vehicles across passenger cars, SUVs, trucks and commercial vehicles.

The announcement highlights the importance of North America for Hyundai. It builds on the OEM’s previously announced $26 billion investment in the US, which includes a new steel mill in Louisiana and a robotics innovation hub, which the carmaker said will strengthen its manufacturing and technology footprint in North America. 

An additional commitment to the region lies in Hyundai’s local assembly targets. The OEM is aiming to have more than 80% of vehicles sold in the US to be assembled domestically by 2030, while simultaneously increasing US supply chain content from approximately 60% to 80%, reinforcing the region’s resilience and efficiency through localised sourcing.

José Muñoz, president and CEO, Hyundai said: “By expanding our product portfolio and offering a wider range of powertrains in North America, we’re giving customers more choice while continuing to strengthen our long-term investment in US manufacturing, jobs, and the broader automotive ecosystem.”

The cash injection to production and localisation in North America was announced when the US began implementing its America First policies, including hiking tariffs on imports.

In a statement, Hyundai said: “Together, Hyundai’s expanded North American product lineup, growing US production footprint, and increased parts localisation position the brand for sustained growth, greater flexibility, and stronger alignment with customer priorities across the US, Canada and Mexico.”