Klaus von Moltke to lead BMW’s San Luis Potosí plant; Harald Gottsche to return to lead operations in Austria
After leading BMW’s San Luis Potosí assembly plant since 2020 through rapid expansion and new electric-vehicle initiatives, Harald Gottsche hands over leadership and returns to Austria to head BMW’s Steyr engine facility. Klaus von Moltke, then director of the Steyr plant, succeeds him effective January 1, 2026.
Klaus von Moltke became president and CEO of BMW Group Plant San Luis Potosí on January 1, 2026, as the site prepares for its next phase of production and electrificationSource: BMW Group Werk Steyr
BMW Group announced a leadership change at its San Luis
Potosí production plant in Mexico, where Klaus von Moltke took over as -president and CEO of the facility effective January 1, 2026. He succeeded
Harald Gottsche, who concluded a tenure marked by significant
expansion and innovation at the site.
Von Moltke had previously served as head of engine
manufacturing and managing director of BMW Motoren GmbH in Steyr, Austria, and
assumed the top post at San Luis Potosí with more than 25 years of experience
across production concepts, vehicle industrialisation and manufacturing
leadership within BMW Group. He has held
key production roles in South Africa, the Netherlands and Germany, and is known
for spearheading advanced powertrain projects at the Steyr facility.
Von Moltke’s move comes as the San Luis Potosí plant is
expected to become one of the production hubs for the next-generation BMW iX3
SUV in 2027, part of the company’s upcoming Neue Klasse EV platform. The
facility currently builds the BMW 3 Series sedan, 2 Series Coupé and M2
performance models. BMW is also investing around €800 million ($930 million) for the
expansion of the plant and the creation of a battery module production centre.
For BMW, this leadership rotation aligns two experienced
plant managers with critical roles on different fronts. “Both plants will set
the course for the future in the coming years and will play a crucial role in
expanding electromobility,” said Milan Nedeljković,
BMW AG Board Member for Production, referring to the Steyr and San Luis Potosí
sites.
Harald Gottsche, who has led BMW Group Plant San Luis Potosí since 2020, will return to Europe to take on a new role at the Steyr plant within BMW GroupSource: BMW Group
Harald Gottsche: Leading rapid expansion in Mexico
Gottsche took charge of the San Luis Potosí plant in
December 2020, in
what he later described as a “baptism of fire.” He arrived as the Covid-19
pandemic began and was tasked with scaling up a brand-new factory’s output
while navigating global disruptions. Over the following five years, Gottsche
guided the operation through its ramp-up, establishing stability and growth.
Under his leadership, the plant achieved a production
milestone of 500,000 units and broadened its lineup to include new models such
as the 2 Series Coupé and the high-performance M2, including limited editions
like the M2 CS and M2 Racing. He also oversaw major capacity expansions,
extending the assembly and logistics areas by 10,000 square metres and the body
shop by 20,000 square metres, while implementing advanced efficiency and
sustainability measures that earned the facility global recognition.
Gottsche’s tenure was marked by close engagement with the
local workforce and community, as he championed the development of Mexican
manufacturing talent. With the San Luis Potosí operation firmly established,
Gottsche prepared to return to Europe to lead BMW’s Steyr engine plant in his
native Austria.
Gottsche said: “It has been a privilege to lead an
exceptional team in San Luis Potosí. Together we reached important milestones
that positioned Mexico as a key actor in the BMW Group’s global strategy.”
Klaus von Moltke: Driving innovation across borders
During his tenure in Austria, the Steyr plant launched BMW’s
latest generation of electric drive units supporting the upcoming Neue Klasse
vehicles and added a hydrogen fuel cell system to its production mix,
underscoring what he described as the site’s “courage, innovative strength and
openness to technology.”
In his transition to Mexico, von Moltke described the move
as a continuation of his work. “At BMW Group’s largest engine plant, I had the
opportunity to help deliver the engines for the Neue Klasse. Now I look forward
to bringing Neue Klasse vehicles to the road together with the outstanding team
in San Luis Potosí,” he said.
Despite the challenging conditions in the industry, von
Moltke added that he is confident the team will “continue writing the company’s
success story in the Americas”.