Geely improves service parts deliveries with SF Philippines
Chinese carmaker Geely has reported stronger service parts deliveries in the Philippines thanks to its logistics partner SF Philippines, which has helped the carmaker streamline deliveries and improve dealer support.
Geely Motor Philippines (GMP) said that SF Philippines has achieved a first-time fulfilment rate (FTFR) of 95% across its nationwide dealership network, which comprises 38 dealers and service centres across Luzon, Visayas and Mindanao. Those dealers are fed from nine forwarding nodes, which in turn are supplied from the central parts distribution centre (PDC) at Cabuyao.
Geely has been in the Philippines since 2019 but started direct operations there with the set-up of its GMP subsidiary August 2024. In doing so, the carmaker said it has upgraded systems, gained closer logistics oversight and built stronger coordination across its aftersales network. That included working with SF Philippines from September last year. Geely reports having 30,000 customers for its products in the Philippines, including the Coolray and Okavango SUVs.
“This partnership reflects how we want Geely to grow in the Philippines, by building a smarter, more connected ecosystem for mobility,” said Sylva Yu, CEO of Geely Motor Philippines. “We are not just expanding our network, we are investing in logistics, sustainability, and partnerships that enhance the customer experience.”
Given the Philippines is made up of 7,107 islands, cross-regional transport and last-mile delivery are challenging. SF Philippines said it has combined its capability in local customs clearance with the provision of warehouse management, full truckload transport planning and multimodal express services to build an end-to-end supply chain for Geely. "From inbound to cross‐dock and store delivery, the process is standardised and fully visible, significantly improving stability and efficiency,” said a spokesperson for SF Philippines.
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Technology at Cabuyao
SF Philippines’ warehousing and delivery network moves parts from the 4,700 sq.m Geely Spare Parts Center in Cabuyao, Laguna. Those outgoing parts move on 12 main routes to the dealer network. The parts hub holds an inventory valued at about $5m. That includes 5,000 SKUs, with a total inventory exceeding 1.3m parts covering the full spectrum of vehicle maintenance needs, including body panels, filters, lighting assemblies, and glass.
The warehouse runs on SF Philippines proprietary Baichuan Warehouse Management System (WMS). Beyond first in first out (Fifo) control, the system supports zoning by category, functional partitioning, and kitting of bundled materials (see box below).
Using its inventory management system, SF analyses data on parts arriving and leaving the Cabuyao PDC in real time to forecast future demand accurately. This prevents excess stock at the warehouse while ensuring stores have parts on hand when needed, according to the company. “In short, we make inventory turnover more efficient and healthier, enabling smoother service operations nationwide,” said the spokesperson.
For maintenance‐related parts, SF implements periodic inspection and care to ensure items are in optimal condition at dispatch. “Clients can view stock structure, aging, alerts, and movement records in real time via the portal,” said the spokesperson for SF Philippines. “These capabilities keep inventory accuracy at 100% over time and significantly reduce manual errors.”
Faster intermodal deliveries
Geely said that with SF Philippines managing deliveries and route planning, those parts now reach dealerships faster and more consistently, reducing repair lead times and minimising vehicle downtime for customers. The logistics provider is able to optimise delivery speeds using two coordinated systems: an intelligent route-scheduling engine that plans optimal routes using an algorithm, and a transportation management system (TMS) for live vehicle monitoring and milestone tracking.
On Luzon island, SF uses a mix of full truckload (FTL) and parcel networks to enable same-day or next-day delivery. For the outer Philippine islands SF combines air and road connections to achieve deliveries as fast as three hours. This combination maintains timely and consistent parts shipments from Metro Manila to the remote islands. Overall, delivery speeds have improved by 35% from project launch, visibly reducing workshop wait times per client feedback, according to the company.
SF Philippines said that by leveraging its integrated fulfilment network, it is able to execute high‐frequency, cross‐regional deliveries on a daily basis according to the Geely’s plan. “Even remote island and upland locations receive stable, on‐time deliveries with end‐to‐end traceability,” said its spokesperson. “For the client, this is not just a logistics map but a service system that ensures speed and consistency, so every store is supported under the same time standards.”
The company is using six dedicated trucks for deliveries on Luzon, as well as providing airport clearance and pickup teams, and last mile crews.
Geely said the aftermarket logistics gains were being seen clearly at its dealership in Santa Rosa, Laguna. “Guided by the new GMP management and supported by SF Philippines’ logistics network, the Santa Rosa dealership has achieved faster turnaround times and stronger parts availability, showing how logistics improvements are translating into more reliable service for customers,” said the carmaker.
