Service parts retailer Autodoc partners with FarEye to modernise last-mile delivery
A new strategic partnership between Autodoc, an online retailer for automotive spare parts and accessories in Europe, and last-mile technology provider FarEye will see the latter support Autodoc’s ambition to modernise its delivery processes, improving customer experience.
Through this collaboration, Autodoc intends to accelerate its modernisation journey in Europe using FarEye’s AI-powered delivery platform. The main goals of the partnership are to improve delivery reliability, transparency and customer experience.
"The automotive aftermarket is evolving faster than ever, and with it, customer expectations are rising," commented Sebastian Bleser, vice president of supply chain at Autodoc.
"In view of our steadily growing presence in Europe, we are investing in the type of digital infrastructure that the industry demands today: connected, intelligent, and scalable,” added Bleser. “Our partnership with FarEye supports this ambition and strengthens our ability to supply millions of customers even more consistently than before."
Reliability and flexibility of service parts networks crucial
Autodoc’s decision to deploy software from FarEye represents a broader strategy of investment in modernisation and digitalisation to support what it has identified as “growing demand for faster and more predictable access to essential vehicle components”
Autodoc has acknowledged the complexity of the modern logistics landscape for auto parts, with millions of stock-keeping units (SKUs), cross-border goods flows, specialised handling requirements, tight delivery windows and increasing pressure to reduce service costs.
This increasing demand for reliable access to service parts and the need for service parts networks to be agile and flexible was a trend observed during discussions on- and off-stage at the Automotive Logistics & Supply Chain Global conference in Detroit last year. For example, James Parker Jr, senior vice president of global parts and service at Stellantis, told Automotive Logistics that gaining agility is today’s top priority.
“Right now, our supply chain is not very flexible,” Parker acknowledged. “We have an older supply chain model predicated off dedicated delivery, and what we want to do is to be able to get more scalability – we want to take fixed costs and move them to more variable costs.”
He noted that flexibility will be a key priority as Stellantis looks for “new ways of doing business” to support future growth.
Without a clear modernisation strategy, companies in the sector may struggle with fragmented transport networks, inconsistent customer experiences, limited delivery options, high cart abandonment rates, and a lack of unified transparency. Bleser shared his view that “reliability and speed define the experience” for customers, whether that be a workshop waiting for a critical component or a driver repairing their vehicle themselves.
"The auto parts industry in Europe stands at the intersection of rising customer expectations, complex cross-border movements, and an increasingly diverse vehicle landscape including internal combustion engines, electric vehicles and commercial fleets," said Gautam Kumar, co-founder and COO of FarEye.
“Autodoc has built one of the most advanced supply chains in this sector, and their commitment to modernisation makes them a pioneer,” added Kumar. “By partnering with FarEye, they are creating a delivery ecosystem for the next decade of mobility – data-driven, connected, and scalably resilient. We are proud to support Autodoc in setting a new industry standard.”
