Insights Guide: Brand Protection for Digital-First Enterprises

Toyota estimates that there’s over 30,000 vehicle parts that comprise all their units. All of which are in danger of being counterfeited. Unauthorized selling online, altered packaging and product labels, as well as infringement of intellectual property all can hinder a brand’s reputation, as well as pose a real threat to consumer safety when counterfeits are used.

Protecting your products and packaging requires a multi-layered approach, and digital watermarking is an indispensable strategic layer.

Get Digimarc’s new guide “Brand Protection for Digital-First Enterprises” and discover:

• How Brands, like Automotive, can authenticate their products & packaging and foil counterfeiters
• How to use a multi-layered approach to protecting customers & brand reputation
• Three key methods for utilizing digital watermarking on packaging/labels
• Strategies for implementing both covert & overt protection strategies

Download now to discover 3 key digital watermarking methods that offer an indispensable defensive strategy against auto industry counterfeiting.