Stellantis adds models to Mexico production as part of Dare Forward plan

The Toluca plant will also start making the electric Jeep Recon in early 2026 and its introduction is supported by the investment made by Stellantis in the STLA Large Platform, which is already supporting production of the Jeep Wagoneer S at Toluca. The STLA platform is a flexible battery electric vehicle architecture for D- and E-segment cars, crossovers and SUVs.

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While the Sterling Heights Assembly Plant in Michigan remains the primary production home of the Ram 1500, Stellantis said the model was added to production at Saltillo to support demand from global markets. Similarly, the Jeep Recon is being made at Toluca for global markets, while the Jeep Cherokee will be made there for the North American market. 

In 2025 Stellantis sold more than 37,000 units of the Ram brand in Mexico (including Ram 700 and 1200), out of total Stellantis sales of more than 91,000. 

The introduction of the Jeep Recon and hybrid Cherokee are part of the carmaker’s global Dare Forward 2030 strategy, which targets a higher share of electrified vehicles across its portfolio. Carmakers established in Mexico are battling weak incentives for EV take-up while China continues to target Mexico with combustion and electric imports.

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However, analysts warn that EV uptake on the domestic market will stay low without policy support, creating new pressures across the supply chain. Speaking at the recent Automotive Logistics and Supply Chain Mexico conference, Anuar Mendez, associate director for sales-based powertrain forecasts at S&P Global Mobility, said that Mexico is set to “lag behind” the US and Canada if there are no incentives for electrification. 

This comes at a time when major rival carmakers are making major revisions to EV production in North America. Ford and GM have taken on massive financial write-downs as they reduce EV production and cancel supplier contracts. 

Stellantis said that it had sufficient outbound transport capacity to accommodate the additional models being shipped from Mexico. “Primarily we are shipping by rail, however, we also ship by vessel and truck depending on the final destination,” said a spokesperson for the company.