Watch Alexandre Lerma, Logistics Manager for Seat SA customer driven supply chain on the power of a supply chain control tower. From automation-driven advancements to the reformation of operational frameworks, Lerma envisions a future shaped by cross-functional teams impacting both pre-production and commercial activities. Yet, the primary challenge lies in rallying more suppliers to collaborate within this innovative framework. In Lerma’s vision, collaboration, fueled by data alignment and pioneering functionalities, will be the cornerstone of Seat SA’s quest for a robust, adaptable, and interconnected automotive ecosystem.