Watch: BMW drives efficiency and localisation through its ‘Unleash ASEAN’ strategy At Automotive Logistics & Supply Chain ASEAN 2025, BMW Group’s Dr Michael Nikolaides outlined how the carmaker is streamlining lead times, harmonising standards, and expanding localisation to strengthen supply chain resilience across Southeast Asia. Automotive Logistics
Watch: VW's Dr Susanne Lehmann on the group's strategy for growth in South-East Asia VW's Dr Susanne Lehmann discusses the group's goals in South-East Asia and how it is working with suppliers, logistics firms and governments to achieve them. Automotive Logistics
Watch: VinFast's Praveen Durairajan Prakash on global expansion and supplier collaboration VinFast's Praveen Durairajan Prakash discusses VinFast's global expansion, its biggest pain points as it grows and its cost-competitive sourcing strategy. Automotive Logistics
Supply chain isn’t a cost centre, it’s a growth engine: Stellantis’ Ashwani Muppasani By treating logistics not as an after-thought but as a core business lever, Stellantis aims to turn one of the industry’s most complex regions into a competitive advantage. Automotive Logistics
Watch: Stellantis’ James Parker Jr. on building a flexible, tech-driven global parts network As Stellantis transforms its global parts and service operations, James Parker Jr. explains how the carmaker is using automation, AI and new logistics models to gain agility, efficiency and customer focus. Automotive Logistics
Watch: VW's Anu Goel on strategies for dealing with uncertainty and the impact of tariffs on parts and service Anu Goel, executive vice president, group aftersales and service at VW, discusses how automotive supply chains have adapted to address uncertainty since the US' introduction of global tariffs. Automotive Logistics
Watch: Mazda's John Rich on AI and data integration in automotive supply chains John Rich, manager of data analytics & AI programmes at Mazda, discusses AI, machine learning and maximising the end-to-end impact of these technologies on the automotive sector. Automotive Logistics
Watch: BMW's Dr Ulrich Wieland on building flexible and resilient automotive supply chains Dr Ulrich Wieland, vice president production control, logistics, material control at BMW, discusses strategies for resilience, the benefits of localisation and how open communication with suppliers can improve operations. Automotive Logistics
Watch: Rivian's Dan Schwartz on providing an "Amazon-like experience" for EV service parts logistics Dan Schwartz, senior director, global distribution operations - commercial at Rivian, discusses how service parts logistics differ for EVs and ICE vehicles, as well as what distinguishes Rivian from traditional OEMs. Automotive Logistics
Watch: Magna International's Bridget Grewal on returnable packaging, phytosanitary risks and advanced tracking Bridget Grewal, director, packaging continuous improvement at Magna International, discusses circularity in packaging, different methods of tracking shipments and reducing phytosanitary risks in the supply chain. Automotive Logistics
Watch: Bosch's Adam Olson on digitalisation, de-risking and developing talent Adam Olson, vice president, logistics mobility Americas at Bosch, discusses how the company is cultivating a skilled workforce, ensuring AI readiness and using digital technologies to predict potential supply chain disruptions. Automotive Logistics
Watch: Patrick Bauer on data‑driven flexibility in IAC’s global supply chain On the Red Sofa, Patrick Bauer, vice‑president of supply chain at IAC Group, shares how the tier-1 is integrating external data, LLP feeds and shopfloor analytics to predict demand, plan scenarios and shorten lead times while controlling cost and risk. Automotive Logistics
Watch: GM’s Marcio Lucon on agility, packaging strategy and EV logistics transformation Marcio Lucon, executive director of global logistics and containers at General Motors, discusses how GM is embedding logistics early in decision-making, optimising packaging, adapting to EV growth and transforming aftersales supply chains. Automotive Logistics
Lean machine: Top 10 Red Sofas on lean logistics From multimodal innovation to AI-powered control towers, industry leaders share practical strategies for driving leaner, more resilient logistics operations – and reveal why efficiency is as much about mindset as it is about technology. Charlie Blackie-Kelly
Going green: Top 10 Red Sofa interviews on sustainability Experts share their insights into the industry's sustainable transition, discussing decarbonisation, diversity and data-driven decisions. Charlie Blackie-Kelly
How automotive supply chains are building long-term digital capabilities Christopher Ludwig explains how the industry is now investing in digital strategies, deeper collaboration and long-term resilience. Automotive Logistics
Manoj Tiwary at Subaru Canada on digitalisation, data platforms and scaling solutions Subaru Canada has positioned AI and ML software as being central to its modernisation and transformation plan, with digital tools being introduced throughout the value chain. Manoj Tiwary explores the benefits such software can have in both finished vehicle and service part logistics. Automotive Logistics
Chandan Trehan of Bosch North America on failing correctly and ensuring digital fluency Leveraging failure can be paramount to success, especially when adopting new digital processes and tools, Trehan says.
John Godfrey at Pirelli Tire on incorporating next-gen digital management systems Upgrades focusing on cost control, improved ROI and predictive capabilities are at the core of Pirelli Tire North America’s digitalisation strategy. John Godfrey takes to the Red Sofa to explan the supplier’s adoption of advanced data collection and management processes.
International Motors’ Paule Wandji on logistics and IT collaboration AI, alignment and accountability – how International Motors is navigating digital change from the inside out.
Accuride’s Skotti Fietsam on increased collaboration between logistics and IT teams Skotti Fietsam, senior vice president, supply chain and CIO at Accuride, sat down on the Red Sofa at ALSC Digital Strategies North America to share her insights into how teams in both fields can collaborate, as well as the importance of digital tools in compliance and supply chain mapping.
Nissan’s Gerardo de la Torre on using digital tools to improve supply chain visibility The regional senior director of SCM on how Nissan has implemented its supplier visibility platform, and how he foresees it developing.
Charged up: Top 10 Red Sofa interviews on EV and battery logistics Updated 3 July 2025 – Experts from across the automotive logistics industry have sat down on the Red Sofa and shared their insights into the most pressing topics surrounding EVs and batteries. This list provides key takeaways and will be updated as more Red Sofas are released, so make sure to follow along. Charlie Blackie-Kelly
Artificially intelligent: Top 10 Red Sofa interviews on supply chain digitalisation Updated July 3 2025 – Industry experts from GM, Nissan, BMW and more have joined us on the Red Sofa to give their opinions on digitalisation in the automotive supply chain. Check out our list of key takeaways, which will be updated as more expertise is shared. Charlie Blackie-Kelly
Red Sofa interview | Nissan’s Ben Shain on optimising delivery performance and carrier collaboration Ben Shain, senior manager of vehicle logistics at Nissan North America, shares how the carmaker is driving performance improvements across its outbound logistics network by enhancing pipeline visibility, improving forecasting, and working in close collaboration with its carrier partners.
International’s Tony Stinsa on the realities of EV truck logistics Tony Stinsa, director of inbound and finished vehicle logistics at International, shares the logistical challenges in transporting electric commercial trucks and the innovations needed to move zero-emission vehicles more sustainably. Automotive Logistics
Red Sofa interview | Nissan’s Todd Myers on optimising FVL through data, digital tools and holistic planning Todd Myers, director of finished vehicle logistics North America at Nissan, shares how the carmaker is continuously optimising logistics with data-led tools, system-wide planning and a focus on agility, skills and visibility.
Red Sofa interview | GM’s Amy Paulsen shares how lessons from EV start-ups are accelerating agility, innovation and infrastructure across GM’s FVL Amy Paulsen, director of finished vehicle logistics at GM, joins the Red Sofa at FVL North America to discuss how the company is modernising its logistics systems, digitalising its networks and strengthening EV infrastructure to support its growing electric vehicle portfolio. Drawing on her experience in EV start-ups, she highlights how GM is applying new thinking and technologies to build a more agile and resilient supply chain.
Anu Goel on how Volkswagen Group of America’s regional strategy is mitigating tariff disruption and transforming vehicle logistics Simplified metrics, regional teamwork and agile tools: VW’s Anu Goel shares how logistics is powering resilience across borders, at this years’ FVL North America 2025 conference.
Red Sofa interview | Audi and Helrom discuss scaling sustainable rail logistics at ALSC Europe In this Red Sofa interview, Audi and Helrom discuss the future of multimodal logistics and the power of collaboration in decarbonisation.
Red Sofa interview | Autoliv’s Gisela Linge on empowering women, driving AI transformation, and reshaping supply chains How AI, digitalisation, and inclusion are transforming supply chains. Autoliv’s Dr Gisela Linge shares insights from AL Europe 2025.
Red Sofa interview | Peter Hörndlein on how VW is building a more flexible, sustainable and future-ready vehicle logistics network Peter Hörndlein outlines VW’s flexible logistics strategy, from tackling disruption to investing in sustainable transport solutions.
Red Sofa interview | GKN Automotive’s Chris Payne on co-creation, visibility and sustainable logistics partnerships for the future GKN’s Chris Payne discusses logistics partnerships, data visibility and sustainable freight at ALSC Europe 2025.
Red Sofa interview | Renault’s Jean-Marc Carlicchi on AI, control towers and reshaping supply chain strategy with digital visibility and smarter planning Discover how Renault is boosting resilience and dynamic planning with AI-driven control towers for inbound and outbound logistics.
Red Sofa interview | BMW’s Nadine Philipp on how sustainability and decarbonisation are shaping BMW Group’s supplier network and logistics strategy Discover BMW’s approach to CO2 reduction in the supply chain and logistics with Nadine Philipp at ALSC Europe 2025.
Top automotive logistics Red Sofa insights of 2024: Sustainability, digitalisation, nearshoring and robotics strategies from leading OEMs As 2024 draws to a close, we’re looking back at some of our best Red Sofa interviews from this year, where we spoke to experts across the globe about automotive logistics and strategies for success in the supply chain. Megan Kelly
Red Sofa interview | Digitalisation and Diversity: Saba Azizi on CATL’s strategy for success in EMEA At the Automotive Logistics & Supply Chain Digital Strategies Europe conference in Munich, Saba Azizi, Overseas Service Network and Development Manager for CATL, shared her remarkable journey from Iran to her pivotal role at the world’s largest EV battery company.
Red Sofa interview | Daimler Truck’s Marion Gillich on tracking supplier risk with AI and digital tools Marion Gillich, head of supplier risk management at Daimler Truck took to the Red Sofa at ALSC Digital Strategies Europe to discuss the company’s digital transformation, including how Daimler collects data from suppliers and uses it to predict and manage supplier risk.
Red Sofa interview | John Torres on how Mercedes-Benz uses data quality to drive AI-powered efficiency John Torres took to the Red Sofa at ALSC Digital Strategies Europe to discuss how Mercedes-Benz prioritises data quality as a strategic necessity rather than a supplementary function. By monitoring real-time metrics such as data completeness, transparency, and analysis, the organisation ensures that its processes are precise and aligned with business objectives. This foundational step underpins the integration of AI and analytics across the company’s operations.
Red Sofa interview | Harry Davies on building resilient supply chains through DEI Join us on the Red Sofa at ALSC Digital Strategies Europe as Harry Davies, a senior procurement, logistics and supply chain expert with over a decade of experience, shares his expertise on diversity, equity and inclusion (DEI) in the automotive sector.
Red Sofa interview | Seat’s Alexandre Lerma and Jorge Miguel Corral Díaz discuss how Vortex AI is driving logistics innovation At ALSC Digital Strategies Europe 2024, Seat’s Alexandre Lerma and Jorge Miguel Corral Díaz described how the carmaker is revolutionising logistics with its Human AI strategy, leveraging Vortex AI to enhance data quality, streamline operations and foster cross-functional collaboration.
Red Sofa interview | BMW’s Carolin Richter on the OEM’s humanoid robots redefining automotive logistics At ALSC Digital Strategies Europe in Munich, BMW’s Carolin Richter, head of next generation robotics, spoke about humanoid and multi-purpose robots capable of automating intricate logistics tasks that were previously deemed impossible.
Red Sofa interview | JC Deville on how Toyota is driving digitalisation in vehicle logistics Toyota Motor Europe’s vice-president of supply chain, Jean-Christophe Deville, shares key insights on Toyota’s innovative projects aimed at enhancing vehicle logistics through digitalisation.
Red Sofa interview | Paulina Chmielarz on how JLR drives digital transformation across supply chain operations Paulina Chmielarz, digital innovation director for Industrial Operations at JLR, shares key milestones and innovations driving the carmaker’s ambitious transformation across supply chain, manufacturing, and procurement.
Red Sofa interview | Javier Valadez on Paccar Mexico’s EV supply chain innovations Javier Valadez, director of operations at Paccar Mexico takes to the Red Sofa in Mexico to share how the carmaker is leveraging Mexico’s role as a production hub to expand EV capabilities.
Red Sofa interview | GM’s Monica Garcia on EV expansion and long-term collaboration Monica Garcia, GM’s director of global purchasing and supply chain in Mexico, shares insights into the company’s EV strategy, resilient supply chains, and long-term supplier partnerships at ALSC Mexico 2024.
Red Sofa Interview | Kia México’s multidimensional approach to logistics, customs and purchasing Ricardo Ortega Márquez, senior manager for purchasing, customs and logistics at Kia México takes to the Red Sofa at ALSC Mexico 2024 to discuss the innovative strategies driving the OEM’s success.
Red Sofa | Adapting vehicle logistics: Carlos Eudave on building resilient networks for Nissan Mexico Nissan Mexico’s head of FVL, Carlos Eudave, took to the Red Sofa at Automotive Logistics & Supply Chain Mexico 2024.
How Nissan is reinventing supply chain partnerships in a nearshoring era: Red Sofa insights from Dayan León, parts logistics subdirector Dayan León, parts logistics subdirector at Nissan Motor Corporation, shares how nearshoring is reshaping partnerships in the automotive supply chain, highlighting the importance of trust, flexibility, and digitalisation in building resilient logistics strategies for the future.
Red Sofa | Hugo Villicaña, Brose North America on enhancing resilience in Mexico-US cross-border logistics Watch our exclusive interview with Hugo Villicaña, Transportation Manager at Brose North America, as he discusses strategies for overcoming supply chain challenges in Mexico and North America.
Red Sofa | Rubén Ballesteros on how MG Mexico drives growth with innovative logistics strategies MG México has been expanding and building out its supply chain by tailoring it to the Mexican market. In a Red Sofa interview at Automotive Logsitics & Supply Chain Mexico 2024, its head of logistics, Rubén Ballesteros, spoke to Automotive Logistics’ chief content officer about the company’s ability to make flexible decisions faster and its future plans in the country.
Red Sofa Interview | Iván Dávila, Nissan on scaling automation in inbound logistics Nissan’s Iván Dávila discusses logistics automation, highlighting opportunities, challenges, and the importance of team engagement in optimizing inbound logistics…
Red Sofa Interview | Sid Philar, Lucid Motors on forging win-win partnerships Lucid Motors’ Sid Philar takes to the Red Sofa to discuss how to build and promote trust in the automotive logistics and supply chain, through effective partnerships, investments and leadership
Red Sofa Interview | GM’s Jeff Morrison on deepening partnerships with suppliers As the sector pivots toward electrification and automated driving, the need for deeper supplier partnerships and innovative logistics solutions has never been more critical, said GM’s Jeff Morrison…
Red Sofa Interview | Todd Myers, Nissan on aligning KPIs to future-proof finished vehicle logistics Myers shared valuable insights on the evolving landscape of vehicle logistics on the Red Sofa at ALSC Global 2024…
GKN Automotive’s, Mair, on navigating supply chain turbulence with people and technology GKN Automotive adapts to supply chain challenges by prioritising people and flexibility, enhancing logistics across the automotive industry, and leveraging data to ensure agility and sustainability.
Mike Tickle on JLR’s agile and collaborative supply chain transformation Michael Tickle spoke with us at the Automotive Logistics and Supply Chain Global 2024 confernece that took place from 24-26th September at Detroit. He highlighted the shift in supply chain, diversity in automotive supply chain and importance of collaboration
Mercedes Figueroa on how Stellantis is using AI to enable flexible logistics Our Chief Content Offiser spoke with Mercedes Figueroa, Head of Transportation Operations for Stellantis North America about how the company is building flexibility, resilience, and efficiency into its logistics operations through cutting-edge technology and strategic collaboration with partners.
Red Sofa Interview | Criss Edwards, Unipart on transforming the auto industry Criss Edwards, President and Managing Director North America at Unipart spoke with our Chief Content Officer Christopher Ludwig at the ALSC Global 2024 on how Unipart and the broader 3PL industry will continue to evolve and support OEMs in this new era.
Red Sofa Interview | Jessica Hanson, Bosch on improving cross-border logistics Jessica Hanson, vice-president of Logistics, Bosch North America discusses cross-border logistics, digital innovations and enhanced partnerships in managing cross-border logistics
Red Sofa Interview | Toyota’s David Herb on the future of AI in supply and demand planning At the inaugural ALSC Digital Strategies North America, David Herb, Business Insights and Strategy manager, Demand and Supply Management, Toyota North America took to the Red Sofa to talk about the benefits and opportunities of AI in supply and demand forecasting.
Red Sofa Interview | Nissan’s Gerardo de la Torre on cyber security and digital action plans for automotive supply chains At the inaugural ALSC Digital Strategies North America, keynote speaker Gerardo de la Torre took to the Red Sofa to talk about Nissan’s digitalisation strategy and its next steps.
Red Sofa Interview | Logen Lytle, Honda on organisational change to enable supply chain digitalisation At the inaugural ALSC Digital Strategies North America, Logen Lytle, Operations Technology lead at Honda took to the Red Sofa to talk about organisational change and restructuring business units to enable and enhance digitalisation in the automotive supply chain.
Red Sofa Interview | Vinturas’ Ronald Kleijwegt on interoperability and private blockchain in automotive logistics At the inaugural ALSC Digital Strategies North America, Kleijwegt took to the Red Sofa to discuss the importance of interoperability in the digitalisation of the supply chain, and the barriers that can come into play.
Red Sofa Interview: Skotti Fietsam on calculating ROI of digitalisation for Accuride’s supply chain At the inaugural ALSC Digital Strategies North America, the head of supply chain for tier one supplier of wheels for commercial vehicles, Accuride, took to the Red Sofa to discuss how to calculate hard and soft savings and return on investment for digital technologies.
Red Sofa Interview: VW’s Anu Goel on thinking regionally in FVL Anu Goel, executive vice-president, Group After Sales & Service, Volkswagen Group speaks to Christopher Ludwig, chief content officer, Automotive Logistics about bringing together North America’s US, Canada and Mexico vehicle logistics divisions under a Virtual Task Force to explore more opportunities that are beneficial for the region as a whole.
Red Sofa Interview: How California State is investing in finished vehicle logistics Christine Casey, deputy secretary for Freight Policy, California State Transportation Agency takes to the Red Sofa to tell Christopher Ludwig, chief content officer, Automotive Logistics about the investments into California’s FVL sector.
Red Sofa Interview: BMW’s progress in US-Mexico network strategy Raúl Gamboa, head of Logistics, Production Control and Production Systems at BMW Group Plant San Luis Potosí speaks to Richard Logan, senior content producer, Automotive Logistics about the progress and challenges facing the carmaker in the finished vehicle sector.
Red Sofa interview: Nissan’s Steve Jernigan on network improvements in Mexico At this week’s Finished Vehicle Logistics North America 2024 conference in California, Steve Jernigan, senior director of supply chain management for Nissan North America, took to the Red Sofa to tell Richard Logan, senior content producer, Automotive Logistics about improvements to domestic haulaway performance in Mexico, which includes better equipment utilisation and availability.
Red Sofa Interview: VW’s Oliver Bronder on turning disruptions into strategic advantages With a focus on reliability, transparency, and the strategic importance of logistics, Bronder delves into how Volkswagen is navigating the complexities of the automotive supply chain to emerge stronger and more resilient.
Red Sofa Interview: BMW’s Dr Michael Nikolaides on cross-functional decisions in the supply chain BMW has learned how to better steer its network through volatile times through combining business divisions to make cross-functional programming decisions in its supply chain.
Red Sofa Interview: Why Toyota Motor Europe isn’t looking for flexibility Jean Christophe Deville, vice-president of supply chain at Toyota Motor Europe said he isn’t looking for flexibility in his logistics partners, and is instead looking for forecasting capabilities.
Red Sofa Interview: Jean-Marc Carlicchi on Renault’s next step in digitalisation At ALSC Europe in Bonn, Germany last week, Jean-Marc Carlicchi, VP of Supply Chain Engineering at Renault Group took to the Red Sofa with Christopher Ludwig, Chief of Content, to talk about the OEM’s digitalisation journey.
Red Sofa Interview: JLR’s Levent Yuksel on scaling green logistics solutions At Automotive Logistics & Supply Chain Europe 2024 in Bonn, Germany, Levent Yuksel, freight operations director at JLR sits down on the Red Sofa to discuss how we can scale green logistics solutions by working in partnership.
Red Sofa Interview: Empowering excellence for women in the supply chain Watch Sabine Isenbort, manager of inbound logistics operations at Ford Europe, Isa Kalinska, lead of logistics and distribution at JLR, and Sonia Santors, vice-president of worldwide manufacturing at Bosch on the Red Sofa at ALSC Europe 2024 in Bonn.
Red Sofa Interview: Navistar to use VW Group and Traton cross-docking in North America and Mexico Haley Wilson, logistics director at Navistar, is working with Volkswagen Group in North America and the wider Traton Group to enhance best practices, share processes and consolidation such as cross-docking, which will improve logistics while Navistar ramps up its EV production.
Red Sofa Interview: VW Truck & Bus Mexico’s plans to increase localisation Halley Vieira, plant manager in Production and Logistics, VW Truck & Bus Mexico discusses the decision to localise in Mexico rather than import parts from Brazil, and how synergies with VW Group and Traton Group are playing an increasingly important role in the plant’s logistics.
Red Sofa Interview: VW Chattanooga is sharing EV logistics learnings with the VW Group Watch Paulo Monteiro, head of Logistics, VW Group of America Chattanooga Operations discuss how the Chattanooga plant is leading the way in terms of EV logistics, and why it is sharing its findings with the wider Volkswagen Group and its resurrected Scout brand.
Red Sofa Interview: How Volkswagen is readying for electrification in México Peter Koltai, senior director of logistics at Volkswagen de México discusses how the division is getting ready for electrification across the country and how to find synergies between the plants and the wider VW Group.
Red Sofa Interview: VW logistics using rail and digital twins to boost sustainable operations in US and Mexico Christoph Hartmann, head of Transport Networks, VW Group Logistics is using digital twins to help improve inbound logistics, and is adapting lessons learned in Europe to boost digitalisation and sustainability.
Red Sofa Interview: VW’s global logistics experts on synergy in the supply chain Watch Volkswagen Group’s top global logistics experts weigh in on why synergy and collaboration between business units is critical to improving operations, sustainability and advancements within the supply chain.
Red Sofa Interview: BMW’s creativity is helping solve its supply chain problems in Mexico Raúl Gamboa, director of material and transport control, BMW Group Plant San Luis Potosi talks to Richard Logan, senior content producer, Automotive Logistics about BMW’s creative innovations to mitigate supply chain problems in Mexico.
Red Sofa Interview: Audi Mexico’s agile supply chain strategies Francisco Bravo discusses Audi Mexico’s journey towards supply chain excellence, addressing challenges, embracing technology and aligning with the brand’s vision for a sustainable future.
Red Sofa Interview: Unveiling Nissan’s approach to talent and tech in Mexico Chris Styles, vice-president of supply chain management at Nissan North America, discusses talent needs and technological evolution with Automotive Logistics’ editor-in-chief Christopher Ludwig at this year’s Automotive Logistics and Supply Chain Mexico conference. Styles emphasises messaging for the younger workforce, digitalisation and automation in supply chain operations, and Nissan’s priorities for advancing Mexican infrastructure alongside teh country’s established OEM ecosystem
Red Sofa Interview: Collaborating with Mexican authorities to ease logistics constraints Lizette Gracida, senior director of external affairs and trade compliance at Toyota Motor de Mexico joins the Red Sofa at Automotive Logistics & Supply Chain Mexico to share how collaboration can ease bottlenecks and improve logistics within the country.
Red Sofa Interview: How Bocar is championing Mexican localisation Leonardo Martins, global logistics director at Bocar Group, joins the Red Sofa at Automotive Logistics & Supply Chain Mexico to share how Bocar is championing localisation in Mexico.
Red Sofa Interview: Bosch’s Ekaterina Serban on Supply chain cybersecurity risks and opportunities In this interview, Ekaterina Serban talks about the biggest risks and challenges posed by today’s security environment. With high levels of interconnectivity in products, and compliance and security issues surrounding legacy systems, supply chain cyber concerns are a major challenge for automotive manufacturers and suppliers.
Red Sofa Interview: JLR’s Paulina Chmielarz on how data strategy supports a reimagined supply chain In her new role as director of Digital & Innovation at JLR, Paulina Chmielarz has been aligning internal divisions to set a strong foundation for her bigger visions. As part of JLR’s ‘Reimagine’ strategy, she talks about aligning digital and data strategies will be essential in the transition to electric and software-defined vehicles.
Red Sofa Interview: Seat’s Alexandre Lerma on control tower creation for automated, robust and flexible supply chains From automation-driven advancements to the reformation of operational frameworks, Lerma envisions a future shaped by cross-functional teams impacting both pre-production and commercial activities. Yet, the primary challenge lies in rallying more suppliers to collaborate within this innovative framework.In Lerma’s vision, collaboration, fueled by data alignment and pioneering functionalities, will be the cornerstone of Seat SA’s quest for a robust, adaptable, and interconnected automotive ecosystem.
Red Sofa Interview: Volkswagen’s Frank Göller on Catena-X and supercharging automotive supply chains At the recent Automotive Logistics and Supply Chain Digital Strategies conference in Germany, Frank Göller, head of digital production and processes, Volkswagen Group, and vice-president of internationalisation at Catena-X, said the data-sharing platform is built on strong automotive players who shared the same ideas and agenda, including collaboration and data security. But what does that mean for automotive supply chains and logistics? Watch to find out more…
Red Sofa Interview: Autoliv’s Dr Gisela Linge on the human-centric engine driving digitalisation Dr Gisela Linge, supply chain vice president at Autoliv says the key to embedding digitalisation is to “first embed this in our way of working and thinking,” making digitalisation human-centric and having the problems of key users in mind.
Red Sofa Interview: Dr Birgit Boss talks about Bosch’s adoption of digital twins and semantic models Dr Birgit Boss, senior expert for digital twins and standardisation at Bosch, explains why data is now more important than ever in building more interoperability into the automotive supply chain.
Red Sofa Interview: Infineon’s Birgit Fuchs on the digital tools being used for semiconductor capacity planning Infineon’s vice-president of supply chain automotive, Dr Birgit Fuchs, talks about the role digital technology is playing to help Infineon manage semiconductor supply and mitigate the sort of inbound disruption the automotive industry has seen in recent years.
Red Sofa Interview: how BMW is digitalising supply chains for greater speed, standards and traceability Michael Ströbel, who leads BMW Group’s global digital production and logistics processes, joins the Red Sofa to discuss what its cloud integration means for logistics and expanding data reference points, and points traceability requirements upstream and downstream whilst looking to new uses cases for generative AI.
Red Sofa Interview: EVs present opportunities to consolidate a fragmented industry Daniel Harrison, automotive analyst, Automotive Logistics talks to Christopher Ludwig, editor-in-chief about the highly fragmented North America logistics industry, capacity shortages, digitalisation, a positive outlook for the future of the sector and opportunities to consolidate through the transition to EVs.
Red Sofa Interview: Honda’s dynamic logistics routing in US a breakthrough in flexibility Dan Pace, transportation unit leader at Honda in the US, sits on the Red Sofa to discuss how the OEM has made its inbound logistics routing more agile to actual demand, and improved part-level visibility.
Red Sofa Interview: Diversity in automotive logistics: taking charge at Bosch Jessica Hanson, VP of logistics North America at Bosch, join the Red Sofa to share her personal story and advice for how women, minorities and other diverse groups can develop in automotive logistics and supply chain.
Red Sofa Interview: Keeping calm in supply chain chaos – leadership lessons at Stellantis Anna Markett, senior vice-president of supply chain at Stellantis North America, joins the Red Sofa to discuss navigating the OEM’s complex North American supply chain, notably with empathy and a thirst for learning about all facets of operations across the organisation.
Red Sofa Interview: Material control is BMW's next frontier for AI at Plant Spartanburg Oliver Bilstein, who leads logistics for BMW’s manufacturing in the US, joins the Red Sofa to discuss how new technology and automation are increasing flexibility in production and supply chain and how logistics needs to adapt to ramp up EV and battery output.
Red Sofa Interview: Toyota invests in people and partners for North American service parts logistics Michael Schad, who leads service parts fufillment and logistics at Toyota North America, joins the Red Sofa to explain how the carmaker is enhancing its service parts distribution through improved training, new technology and more delivery and pickup options across the US.
Michael Nikolaides on why logistics is a strategic advantage at BMW In this exclusive video interview, the carmaker’s global head of supply chain management explains how logistics is driving production and product strategy, influencing localisation and helping BMW meet green objectives – and why logistics providers should bring him more new ideas
Watch: Shanghai rises again for Volkswagen’s supply chain Despite Covid lockdowns and disruptions, SAIC Volkswagen remains a production powerhouse. In a wide-ranging video interview, executive director of logistics at the joint venture, Dr Susanne Lehmann, discusses managing scale with partners, digitalising logistics and creating more transparency across the supply chain.
