Watch: Why supply chain management is a competitive advantage at Audi and Volvo
Audi’s Dieter Braun and Volvo Car’s Sean Bricknell debate they strategic role that supply chain and logistics can play in the long-term business success of the automotive industry.

Volvo’s Sean Bricknell (left) and Audi’s Dieter Braun (middle) put empowering people at the centre of making supply chain management more strategic
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The past several years has proved that having resilient supply chains is not only to the benefit of cost and stable operations – but they can be essential to automotive manufacturers’ profits and market share. As the European automotive industry accelerates its transition to electrified, sustainable supply chains, and looks to explore reindustrialisation opportunities, the role of transparent, predictive and agile supply chain and logistics will be at the heart of the industry’s success – or a barrier over which it could stumble.
In this concluding session to Automotive Logistics and Supply Chain Europe, Audi’s head of supply chain Dieter Braun and Volvo Cars’ head of global inbound and packaging take the long view on logistics and supply chain operations, and talk about how they are mitigating disruption but also using the opportunity to influence long-term investments and decisions across the value chain. They reveal strategic processes, systems, partnerships and – perhaps most importantly – the people in their organisations that will help the European automotive supply chain be greener, stronger and smarter.
Featuring
Dieter Braun, Head of Supply Chain, Audi
Sean Bricknell, Global Head of Inbound Logistics and Packaging, Volvo Cars
Moderator
Christopher Ludwig, Editor-in-chief, Automotive Logistics and Ultima Media
