Red Sofa Interview: How Bocar is championing Mexican localisation

Leonardo Martins spoke to Christopher Ludwig, editor-in-chief, Automotive Logistics about Bocar’s decades-long foothold in Mexico, and how the company is focused on strengthening its suppliers during a time of threat from a competitive, growing Chinese market.

Watch Martins discuss how Bocar is championing localisation by investing a lot of money, time, effort and training into strengthening its partnerships, using tools like digitalisation and upskilling the workforce to make the Mexican logistics industry more attractive and competitive.

Martins said Bocar is “fighting back with efficiency, quality, guaranteed relationships and trust”.