Red Sofa Interview | Logen Lytle, Honda on organisational change to enable supply chain digitalisation

At the inaugural ALSC Digital Strategies North America, Logen Lytle, Operations Technology lead at Honda took to the Red Sofa to talk about organisational change and restructuring business units to enable and enhance digitalisation in the automotive supply chain.

Lytle spoke to Christopher Ludwig, chief content officer, Automotive Logistics on the Red Sofa to disucss how Honda has realigned its teams and centralised support functions to allow for smoother, more efficient digitalisation across the OEM.

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“Over the past four or five years, we’ve gotten ourselves into a comfortable position to realign ourselves organisationally and centralise most of our support functions to get to the point where we can start establishing new technology and then capitalising that across our entire North American region,” he said.

Lytle said this has led to a reestablishment on a larger scale for all of North America’s value chain. He said: “So instead of the traditional world where we looked at our supply chain as moving products and parts around and into our manufacturing facilities, we’re now encompassing everything fom our service parts, dealerships, finished vehicles and our inbound logistics, with all of it being tied together using the same systems, same tools, same people and in the same process.”

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Automotive Logistics & Supply Chain Digital Strategies North America 2024 took place 26-27 June at the Hutton Hotel, Nashville, Tennessee, focused on digitalising North America’s end-to-end automotive supply chain. The event will return to Nashville 9-10 June 2025.
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