JLR’s strategic shift towards a carbon-free future
By Megan Kelly2024-03-05T16:36:00
Yuksel’s commitment reflects in practical targets for inbound and outbound logistics, focusing on electrification, bio-fuels and a pragmatic approach to sustainability
While the UK government’s objective is to be carbon net neutral by 2050, JLR’s is much more stringent and for Yuksel it is about bringing everybody on the same journey. His ambition, as part of the Reimagine Strategy, is to to become carbon net zero by 2039.
“It’s proving difficult, but I’m not giving up,” says Yuksel. He is determined to slash carbon emissions, and it is not just a professional goal, but a deeply personal one…