Talking from the top of GM’s supply chain: Jeff Morrison is investing in change
In an Automotive Logistics Red Sofa Interview, General Motors’ vice-president for global purchasing and supply chain talks resilience, transforming battery and chip resilience, and why finished vehicle logistics is now one of his top global concerns.
Related video
-
Red Sofa | Manoj Tiwary at Subaru Canada on scaling digital solutions
-
Red Sofa | Bosch’s Chandan Trehan on facilitating digital fluency
-
Red Sofa | Taking Pirelli Tire’s management systems to the next level
-
Red Sofa | How International Motors aligns IT and logistics for success
-
Automotive Logistics and Supply Chain Digital Strategies North America 2025 – Highlights
Investing in the long term: Interview series with GM’s Jeff Morrison, VP global purchasing and supply chain
In this exclusive video, Jeff Morrison shares insights with editor-in-chief Christopher Ludwig into the investment, partnerships, technology and risks that GM is facing across its global supply chain in the wake of the semiconductor shortage and the transition to electrification. He also points to where the carmaker needs improvement and support in logistics, including for finished vehicle logistics.
Read more about General Motors’ global purchasing and supply chain.
Hear from the GM on controlling supply chain destinies
Jeff Morrison will speak at the 2024 Automotive Logistics and Supply Chain Global, September 24-26 in Dearborn, Michigan, in a fireside chat on how to best plan for optimised, secure supply chains cross-functionally and with partners. You will also hear from executive director for global supply chain at GM, David Leich.