Red Sofa Interview: how BMW is digitalising supply chains for greater speed, standards and traceability

BMW's Michael Stroebel with editor-in-chief Christopher Ludwig at Automotive Logistics & Supply Chain Digital Strategies in Munich

Michael Ströbel, head of BMW Group’s global digital production and logistics processes, discusses cloud integration, traceability requirements upstream and downstream, whilst looking to new uses cases for generative AI.

Watch how Toyota has improved centralised training for staff, has improved network operations for logistics partners, explored new warehouse technology and expanded distribution and pickup options for North American dealers and customers.

Michael Schad, general manager, Toyota and Lexus service parts fulfillment at Toyota North America joins editor-in-chief Christopher Ludwig on the Automotive Logistics Red Sofa. 

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