The German OEM, which makes and distributes around 2.5m vehicles per year, is using smart technologies and new strategies to improve its outbound logistics, and to move to a customer-centric approach.
Ulrich Kick, senior expert, Vehicle Distribution at BMW Group, outlined these methods at the Automotive Logistics Central and Eastern Europe Summit in Budapest in October.
In July last year, BMW became the latest vehicle-maker to join the growing automotive production hub in the region with its announcement that it would build a €1 billion ($1.1 billion) assembly plant in Hungary. The company said it had selected Debrecen due to the infrastructure, logistics and supply base advantages.
The factory will produce combustion-engine and electrified vehicles on the same production line, and will use the latest digital technology to support automation, assistance systems and flexible logistics, BMW said at the time.
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