Audi’s future supply chain: Designed to combine logistics, automation and people

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Dieter Braun knows where Audi’s supply chain and logistics should develop over the next decade, even if technology and conditions vary by plant and region.  

Audi’s supply chain organisation is rooted in its end-to-end perspective, with ownership across the order-to-delivery cycle. But how should the structure and objectives of the supply chain function change and develop in the coming years, especially amidst such rapid market, regulatory and technological change?

That is exactly what the carmaker’s head of supply chain Dieter Braun and his team recently set out to answer.

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