Audi supply chain series: Adding value through logistics

The marriage of chassis, battery and body at Audi's plant in Ingolstadt

In this special interview and series, Audi head of supply chain Dieter Braun reveals how logistics can add value through a holistic view.

Dieter Braun took over leadership of the overall supply chain function at Audi in 2019, helping the premium OEM navigate logistics through the pandemic, chip, material and transport shortages. Braun and his team have used the past half decade to hone a supply chain vision that aims to make Audi even more resilient, sustainable and competitive – even as the task becomes more complex across volatile markets, technology transition and rising trade barriers.

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