Comment: Crisis leads to change

Joanne Perry

In ordinary times, when we talk about something being viral we normally mean social media – a wildly popular video of someone falling over, or perhaps a puppy montage. In the extraordinary times that we now find ourselves, the meaning of the word has reverted back to being deadly serious. The emergence of Covid-19 (coronavirus) this year has ravaged the global population, sent entire nations into lockdown and brought business virtually to a standstill.

Dependent as it is on globalised supply chains encompassing hundreds of factory locations, multiple participants and different modes of transport, the automotive industry has not been one to escape the impact of the pandemic, which has become one of the most serious challenges we have faced in our lifetimes.

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