Red Sofa Interview: how BMW is digitalising supply chains for greater speed, standards and traceability
Michael Ströbel, who leads BMW Group’s global digital production and logistics processes, joins the Red Sofa to discuss what its cloud integration means for logistics and expanding data reference points, and points traceability requirements upstream and downstream whilst looking to new uses cases for generative AI.
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Learn more about BMW’s journey to migrate its central digital systems at plants to the cloud together with logistics, customs and finance functions in the cloud, from its first rollout at its Mini plant to Oxford, UK to data standardisation strategies as it is will be implemented at new locations. Understand more about how BMW will adapt its system and data governance to better connect tier-N suppliers, the battery supply chain, as well as vehicle distribution to final customers. And here how BMW is shifting from dashboards to generative AI in its data management and predictive analytics.
Michael Ströbel, vice-Ppresident of process management, digitalisation in production at BMW Group joins editor-in-chief Christopher Ludwig on the Automotive Logistics Red Sofa.
