Red Sofa interview | Seat’s Alexandre Lerma and Jorge Miguel Corral Díaz discuss how Vortex AI is driving logistics innovation
At ALSC Digital Strategies Europe 2024, Seat’s Alexandre Lerma and Jorge Miguel Corral Díaz described how the carmaker is revolutionising logistics with its Human AI strategy, leveraging Vortex AI to enhance data quality, streamline operations and foster cross-functional collaboration.
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Seat’s Alexandre Lerma, manager of logistics, customer driven supply chain, and Jorge Miguel Corral Díaz, senior IT specialist – AI, data & hyperautomation, took to the Red Sofa to discuss the OEM’s Human AI digital strategy and its in-house developed software platform Vortex AI.
Lerma said the Human AI strategy is raising awareness about AI and bringing training on it to Seat’s workforce, integrating the OEM’s digital control tower to manage data quality and data governance.
Seat’s digital strategy focuses on breaking organisational silos and fostering collaboration across departments through digital acceleration teams.
Díaz said that on top of this, Seat’s proprietary Vortex AI generative software acts as a tool that allows the OEM to “chat to its data”. Vortex AI allows seamless data-driven decision-making, such as comparing supplier offers, navigating regulations and analysing logistics performance.
Seat aims to expand the platform’s scalability, train employees and develop innovative AI-driven applications for logistics in the future.
Experts from VW, Audi, BMW, Catena-X, Toyota, JLR, Infineon, CATL, Mercedes-Benz, SEAT, Daimler Truck and more gathered on stage at this year’s Automotive Logistics & Supply Chain Digital Strategies Europe, which took place 3-4 December in Munich, Germany.
The speakers discussed how to form a more co-creative, resilient and sustainable supply chain, providing insights into using the latest digital advancements to tackle uncertainty, volatility and cost pressures. Follow our recap blog to get insights, news and Red Sofa video interviews from the event.