Tag: seat

Seat gains stability with suppliers closer to home

Seat is strengthening local and regional sourcing and locating key suppliers closer to production plants in Spain, helping it meet evolving production demands.

PowerCo making battery cells at Salzgitter for Cell-to-Pack assembly at Martorell

VW's PowerCo division has begun battery cell production at its Salzgitter gigafactory in Germany, supplying cells to a new assembly facility at the SEAT Martorell plant in Spain.

Digital tools for a more dynamic workforce

Seat, Toyota and Schaeffler are leveraging digital technologies, including machine learning, AI and automation, to optimise supply chain processes and empower their workforce.

Watch: SEAT's Rafael Sanchez Aviles on upskilling for digitalisation and the evolving human-AI relationship

At ALSC Digital Strategies Europe, SEAT's Rafael Sanchez Aviles discusses SEAT's digitalisation roadmap, the roles humans and AI agents play in decision-making, and the need to upskill people.

Automotive Logistics

UK government announces £725m skills reform package to create 50,000 new apprenticeships

At a visit to McLaren's headquarters, UK prime minister Keir Starmer unveiled a new £725m package of reforms to the apprenticeship system to “tackle youth unemployment and drive economic growth”.

James McLoughlin

Building a roadmap for scaling up next-generation AI in Europe

European OEMs like BMW, SEAT and Schaeffler are moving beyond pilots to define how agentic and generative AI will be embedded into core supply‑chain processes.

James McLoughlin

Seat’s logistics director Enric Brau wants to inspire boldness in digitalisation and electrification

Enric Brau, who replaced Enric Martí as logistics director six months ago, is building on Seat’s foundation in logistics digitalisation, automation and AI to expand EV output, be more resilient and meet changing customer demands in the supply chain.

Vehicle ro-ro exports continue to recover at Barcelona while containerised imports double

The port of Barcelona has registed an increase in vehicle exports in 2024 and while imports have dropped overall, cars in containers imported have more than doubled.

Watch: Digital transformation trends in automotive logistics at day two of ALSC DS Europe

Christopher Ludwig, chief content editor at Automotive Logistics, highlights key themes from Day 2 of ALSC Digital Strategies Europe in Munich. The event highlighted actionable strategies, real-world use cases and tools shaping the future of automotive logistics.

Red Sofa interview | Seat’s Alexandre Lerma and Jorge Miguel Corral Díaz discuss how Vortex AI is driving logistics innovation

At ALSC Digital Strategies Europe 2024, Seat’s Alexandre Lerma and Jorge Miguel Corral Díaz described how the carmaker is revolutionising logistics with its Human AI strategy, leveraging Vortex AI to enhance data quality, streamline operations and foster cross-functional collaboration.

Transforming automotive logistics: Key insights from ALSC DS Europe 2024 day 1

Catch the key moments from Day 1 in Munich! From diversity and talent forums to cutting-edge AI and robotics, we explored how innovation is transforming the automotive supply chain.

A digital transformation at Seat Martorell

Seat is working to enhance its Martorell assembly plant and integrating advanced digital technologies in what it describes as the biggest transformation in its history. Automotive Logistics talks to its logistics director Enric Martí

How Group Logistics is overcoming crises and shaping Volkswagen's future supply chain

Volkswagen Group Logistics can increasingly master disruptions thanks to greater resiliency, but its managing director Simon Motter is making sure the group is ready to deliver on long-term goals for electrification, sustainability and cost.

ALSC Digital Strategies 2023 - Wrap-up day two

The automotive supply chain remains under pressure while the industry is electrifying and seeing new components and materials coming into play. At day two of the inaugural Automotive Logisitcs & Supply Chain conference in Munich, we heard from even more expert speakers to find out how new data possibilities and technologies can be leveraged to the industry’s advantage.

ALSC Digital Strategies 2023 - Wrap-up day one

The automotive supply chain remains under pressure while the industry is electrifying and seeing new components and materials coming into play. At day one of the inaugural Automotive Logisitcs & Supply Chain conference in Munich, find out how new data possibilities and technologies can be leveraged to the industry’s advantage.

VW Group steers production in line with dropping demand for EVs

In its performance update for the first nine months of 2023 Volkswagen Group said the automotive industry is “currently experiencing a general reluctance [by customers] to buy battery-powered models” and that “the overall market trend… fell short of expectations”.

Seat adds logistics cobots at Martorell

Spanish carmaker Seat has started using two autonomous mobile robots (AMRs) at its plant in Martorell for the picking of parts from its onsite storage warehouses.

Christian Friedl takes over as director of Seat Martorell

Christian Friedl is moving from Porsche to become director of Seat’s Martorell plant in Spain, starting from January 1. He replaces Rainer Fessel, who is moving to take over the management of the VW factory in Wolfsburg.

Griffiths becomes president of Seat; Steiner takes over as VP of production and logistics

Wayne Griffiths is taking over as CEO of Spanish carmaker Seat, while Herbert Steiner has been named the new vice-president for production and logistics.

Setting the scope for recovery and resilience at Seat

Seat’s investment in supply chain visibility and logistics automation has helped it to better manage the disruption caused by the coronavirus. Marcus Williams talks to Juan Vivas, inbound manager at the carmaker’s plant in Martorell

Audi using drone to locate vehicles at Neckarsulm

Vollmer takes on production and logistics role at VW Passenger Cars

Spain’s auto industry to get billion-euro boost from government

Start-stop production part of the new normal for OEMs

Seat to restart production this week

Germany allows car dealerships to reopen as assembly restarts

Production could resume at end of April, says Seat

Seat claims AGV first with Slam

Seat expands use of duo and giga trailers

Seat drone delivery project takes flight

6 questions in 60 seconds…with Manuel Medina Burrull

Manuel Medina Burrull, Seat’s finished vehicle distribution manager, talks to Victoria Johns about paperwork, promises and believing in yourself

Seat in control with new parts management system

Alfonso Sancha takes lead purchasing role at Seat

Logistics 4.0: how smart technologies are lifting logistics to another level

After a period of exploration, OEMs, tier suppliers and logistics providers are getting serious about making their operations smarter and more connected – Logistics 4.0 is here

VW sets up new components division to drive efficiency

Seat joins Alastria blockchain network

VW Autoeuropa plant forced to ship via Leixões

Skoda restores vehicle assembly in Ukraine

Seating analysis: Not sitting pretty for long