European finished vehicle industry not in crisis, says PwC

Despite the fact that real GDP growth in the EU has slowed down from 1.96% in 2018 to 1.11% in 2019, PwC Autofacts’s global lead analyst Christoph Stürmer does not believe the automotive market is in trouble, because the broader trend is one of growth.
Speaking at the ECG conference in Berlin, Germany last week, he said: “We’re not on any kind of low point. Despite the crazy peak of low vehicle registrations this time last year, global automotive markets have increased more than 50% since 2009.”
While German sales are expected to increase by 2.9% to a total of 3.54m units, sales declines are expected in Italy (-4.5%), UK (-3.7%) and France (-1.5%) in 2019. Light vehicle assembly in the region is expected to decrease by 2.5% to 18.3m units this year, resulting in the plant utilisation rate dropping from 78.7% in 2018 to 75.4% in 2019.
“The UK market isn’t doing too well, but that’s because of a local problem [Brexit],” explained Stürmer. “Partially resulted from the worldwide political turmoil and uncertainty, the real GDP growth in Germany has slowed down to 0.5% and Italy has found itself in a deep recession. It’s a coincidence of several things going wrong…. [but] we still don’t see things really sliding. I’m hesitating to call it a general crisis.”
The bright side of the picture, he said, lay in Central and Eastern Europe, which is doing “very well” in terms of new registrations. “The balance of total vehicle demand in central Europe between new vehicle demand and used vehicle shipments is slowly changing. It’s increasing in terms of new vehicle shipments.” Stürmer put this down to the free flow of trade in the EU, which allows OEMs to match and balance volumes on both new and used vehicles.
PwC believes that Volkswagen Group’s brands are going to continue to lead the market. “We all know they’re looking for new capacity. It will continue to invest in Europe and wider Europe,” said Stürmer. The group is expected to produce 5.6m units in 2025 in the EU. In fact, VW had announced the construction of a new plant in Turkey, with production scheduled to begin in 2022, but the company has postponed its plans after worldwide condemnation of Turkey’s military incursion into Syria this month.
New emissions tests
Given the economic outlook and the planned introduction of new rules relating to emissions, new light vehicle (LV) registrations in 2019 are expected to decline in EU and European Free Trade Association countries, to 17.4m units from 17.7m in 2018.
From 2021, but phased in from 2020, the EU fleet-wide average emissions target for new cars will be 95g of CO2/km, which corresponds to fuel consumption of around 4.1L/100km of petrol or 3.6L/100km of diesel.
Peter Weiss, former DaimlerChrysler and FCA executive, who was also speaking at the conference, thought that C02 targets had changed product profitability, citing the negative impact on internal combustion engines (ICEs) and suggesting that battery-electric vehicles would be necessary for compliance. “OEMs must react by adjusting their strategy and product plan, including timing of production and supply base readiness,” he said.

According to ECG, there will be several possible consequences for the vehicle logistics sector following the introduction of worldwide harmonised light vehicle test procedure (WLTP), real driving emissions (RDE) and C02 emissions rules.
These include delays in EVs and hybrid sales in the second part of 2019 as OEMs try to meet their specific emissions reduction targets and avoid paying €95 per gram of exceedance, the ending of some car models and engines, delays in production and vehicle approval, and increased weight and decreased load factors, which it says is already having an impact on road transport and shipping.
There is also the risk of higher manipulation of vehicle models available on the market. According to ECG, in order to meet their targets from 2020 onwards, OEMs may decide to stop the sales or restrict the supply of certain derivatives which emit too much CO2 and would increase the CO2 emissions fleet average.
“We expected a weakness in the market because it was entirely supply-induced,” said Stürmer, who agreed that super fuel-efficient vehicles were not coming into the market as quickly as predicted. “We’ve seen delays in terms of starts of productions, a staggered start. 2020 year will be a year of transition with even more uncertainty in terms of things not going quite as expected,” he predicted.
“We have to get everything set up for 2021 to be a successful year,” Stürmer continued. “This will be when the markets will be supplied with enough vehicles and they’ll be in the right mix so the auto industry doesn’t burn money in fines.”
Diverse powertrains
Looking further ahead, Stürmer predicted that in 2025 EV production will represent more than 10% of total production, explaining that this was a lower estimate as it only accounted for model programmes that been announced.
Referring to hybrids, Stürmer said that multiple different powertrain types are “not going to go away” and mentioned Daimler, which has said it is not going to develop any new ICEs. “This means they have to squeeze contributions to 2020 and 2025 targets out of their existing engine line-up. They can only do this by adding electric auxiliary devices,” he explained.
Stürmer predicted that by 2025, around 47% of all vehicles will have an electric powertrain, compared with 5.8% in 2018. “The mix of vehicle types will get much more diverse and if you’re looking for growth, the alternative powertrain sector is the growth sector in the auto industry,” he advised.