Confirmed Speakers for ALSC Mexico


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Chris Styles

Vice President, Supply Chain Management, North America

Nissan


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Chris Styles is vice president, supply chain management, North America. He was appointed to this position in March 2021. In this role, Styles is responsible for overseeing supply chain activities for all production parts and finished vehicle distribution in the U.S., Canada, and Mexico. Previously, Styles was senior director of supply chain logistics, Nissan U.S., where he was responsible for finished vehicle and inbound production parts logistics, supplier packaging engineering and logistics strategy for the U.S, Canada, and Mexico. Styles has worked as director of logistics for the U.S. and Canada in Nissan's supply chain management organization, director of purchasing for Nissan's Mexico operations, as well as director of purchasing for logistics and aftermarket and accessory parts for the Americas region. Styles joined Nissan in 2002. Prior to joining Nissan, Styles held logistics management positions in auto parts retail and third party automotive logistics companies in the U.S. and Mexico. Styles holds a bachelor's degree from the University of Tennessee, Knoxville.


Peter Koltai, VW Mexico

Peter Koltai

Senior Director Production Control, Logistics

Volkswagen de México


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Peter Koltai is responsible for logistics planning pperations and production control for Volkswagen México, overseeing the supply chain for its plant in Puebla, which has a capacity to produce 600,000 vehicles per year and currently builds the Jetta, Tiguan and Taos. Before starting his role in January 2022, he held a variety of roles in logistics at Audi, including most recently as senior Director of International Logistics, and before that at Audi Mexico, where he led Logistics and Production Control and helped launch the carmaker’s new plant in San José Chiapas. An engineer by trade, Peter Koltai started his career with Audi in the mid-1990s in international logistics planning. He moved to Cosworth Technology, based in Worcester, UK, for three years before returning to Germany to a role in inbound logistics. Peter Koltai studied Nautical Science at the Nautical University of Odessa and at the University of Györ (Hungary), Business Administration and Engineering at the University of Applied Sciences Of Würzburg (Germany).


Francisco Bravo, Audi

Francisco Bravo

Senior Director Supply Chain

Audi Mexico


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Francisco Bravo has been responsible for Audi’s logistics in Mexico since December 2021, where he has helped to make the carmaker’s plant in San José Chiapas a global benchmark for logistics. He has worked at VW Group for more than 27 years, including 15 years in IT, where he was CIO for VW's plant in Chattanooga, Tennessee; later he was GM for IT for the group’s global production network and helped to establish Volkswagen Group IT Services in multiple locations. Bravo joined Audi Mexico in 2017 and has worked in programme planning, production control, vehicle and inbound logistics. He has further been involved in tech startups, including as cofounder of Blonic.com in Spain. He has an MBA from Ibero-American University and a degree in Industrial Engineering from the Puebla Institute of Technology, Mexico, along with other qualifications and trainings in executive leadership from the US, Mexico and Europe.


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Al Zapanta

President and CEO

United States-Mexico Chamber of Commerce


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Before joining the US-Mexico Chamber of Commerce, Albert held a variety of senior public and private sector roles including at ARCO. He has been a member of the Department of State′s Advisory Committee on International Trade, a delegate to the US-Mexico Partnership for Prosperity, and Chairman of the Reserve Forces Policy Board. His military service, during which he rose to the rank of Major General, saw him receive a Silver Star, five Bronze Stars for Valor, the Purple Heart and thirty other awards. A graduate of Harvard School of Business and the University of Southern California with a BA, MA and PhD, he currently serves on the boards of various non-profit organisations.




Fabio Garcia, MAN (linkedIN)

Fabio Garcia

Head of Aftersales

MAN Truck & Bus Mexico


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Fabio Garcia has led the after sales operations for MAN and Volkswagen Truck and Bus brands (part of the Traton Group) in Mexico since January 2021, responsible for such areas as spare parts, technical service, dealer management, training and customer workshop services. Previously, he was head of spare parts logistics for Volkswagen Brazil. He has been working for Volkswagen Truck and Bus since 2004. He has also been a professor of logistics for post-graduate, MBA and Masters’ Degrees at Business School São Paulo (BSP), SENAC-SP and Centro Paula Souza. He holds a Masters degree in Logistics from EOI (Spain), MBA in Marketing, MBA in Business Management and MBA in Logistics from INPG, a Postgraduate degree in Logistics and Business from ITBA (Argentina) and a General Management Program from Said Business School - Oxford and Otto Beisheim School of Management – WHU.




Previous Automotive Logistics and Supply Chain Mexico Speakers



Eliel Cole

Eliel Cole

Production Control General Manager

Toyota Motor Manufacturing de Guanajuato


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Eliel Cole, current Production Control General Manager at Toyota Motor Manufacturing truck plant in Guanajuato, México, joined Toyota in 2006 and developed his career though different areas. Initially at the Production Control group at the Toyota plant in Tijuana, México. Later moved to Final Assembly as Group Leader and moved after 2 years to the engineering section of Toyota North America for a two year assignment. After finishing this assignment, he served as Model Change and Technical Skill Manager at TMMBC until 2017 when he transferred to the new Toyota plant in Guanajuato to lead the new plant construction project. Eliel has more than 13 years of automotive manufacturing experience and has supported several projects through his career at Toyota through manufacturing, production control and project management. Eliel holds a bachelor’s degree in Chemical Engineering from the Monterrey Institute of Technology and Higher Education.


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Jesús Seade Kuri

Undersecretary for North America, Mexican Ministry of Foreign Affairs

Federal Government of Mexico


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Jesús Seade serves as Undersecretary for North America for the Mexican Ministry of Foreign Affairs. He previously served as Chief NAFTA Negotiator for President Lopez Obrador. Seade holds a Chemical Engineering degree (Summa Cum Laude) from UNAM-Mexico, and a BPhil and DPhil degrees in Economics from the University of Oxford. He has led a very global career straddling academia (in UK, France, Mexico, Hong Kong and China) and high-level public service nationally and internationally (Mexico’s multilateral ambassador in the creation of WTO; and top or senior officer in the three leading global economic bodies: WTO in Geneva, and World Bank and IMF in Washington DC). As Ambassador to GATT, he led Mexico’s playing a very influential and constructive role in the creation of WTO. As WTO Deputy Director-General he led economic work and relations with governments, legislatures, press and business sectors in member countries around the world. As IMF Senior Advisor he held final responsibility, under the IMF Board, for IMF policies (inc. each disbursement) towards three major countries in financial crisis in 1998-2001: Brazil, Argentina and Turkey, and later presided over all IMF transparency work (fiscal, banking and data). As an academic, he has influential publications listed in doctoral programs in the US and Europe for over 30 years, in public finance, market structure and international trade. In Hong Kong and China he has been Vice-President of two leading universities and, in HK, he was a member of the Advisory Boards of the ministers of trade and of financial services.


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Oscar Albin

Director General

Industria Nacional de Autopartes, A.C. (INA)


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Mr. Oscar Albin was born in México City in 1958. He completed his university studies in mechanical engineering at Tecnológico de Monterrey and is currently pursuing a master's degree in renewable energies. He began his career in the year of 1982 at the company Volkswagen of Mexico and then spent two years later to work in Mexico where developed the majori-ty of his professional career in that institution for 25 years covering different positions to the last as Director of Procurement and Quality at Chrysler de México. During this stay at Chrysler of Mexico he served as development manager of Mexican suppliers at Chrysler Corporation in Detroit Michigan for many years and subsequently as a result of the merger of Daimler and Chrysler his destina-tion was Mercedes Benz Spain as Procurement Director. Mr. Albin currently is the Executive President of the National Industry of Au-tomotive Parts since 2012.


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Miguel Elizalde

Executive President

ANPACT (National Association of the Manufacturers of Buses, Trucks and Tractor Trailers)


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Miguel Elizalde Lizarraga was born in Sonora, Mexico on February 17, 1973. He studied at the Technological Institute of Higher Studies of Monterrey (ITESM), where he obtained the bachelor’s degree of Industrial and Systems Engineer in 1997. In 2001 at Syracuse University in New York, obtained his graduate degree as master’s in public administration. In the development of his professional career, he has worked in the private initiative as a researcher, professor and consultant, while in the public sector, he obtained positions both at the State and Federal level, highlighting the Federal Carrier Administrator in the Ministry of Communications and Transportation. Since 2012 he is head of the National Association of Bus, Truck and Tractor Trailer Manufacturers, holding the position of Executive President, where he was also Chairman of the Transportation Commission of the Confederation of Industrial Chambers (CONCAMIN), in 2017 and clear advisor for the transportation subjects of the Stakeholders room supporting the Mexican government in the USMCA negotiation. In addition, as ANPACT he coordinates the promotion of the Mexican Association of Mobility Authorities (AMAM).


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Susanne Lehmann

Senior Director Production NAR

Volkswagen de México, S. A.


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Dr. Susanne Lehmann, Senior Director of Production North American Region, Volkswagen Brand With effect of March 2019, Susanne Lehmann was appointed Head of Production of the North American Region within Volkswagen Brand. After studying economic sciences at Universität Paderborn, Germany, and Universidad de Sevilla, Spain, Susanne finished her PhD in July 2002. In Nov. 1996, she started her professional career in Logistics Planning at Volkswagen de México, assuming her first management role in Logistics Planning at Shanghai Volkswagen in July 2002. After Leading Positions at Gläserne Manufaktur Dresden and during the ramp up of US plant Chattanooga, in Oct. 2010 she assumed responsability for Pre-Series and Technical Change Management at VW Commercial Vehicles for the factories in Germany, Argentina and Poland. Her next step took her to VW Group Production in Oct. 2016, where Susanne was responsable for the definition and alignment of product concepts between all VW Brands. Susanne was born on July 8th, 1972, is married and has three children.


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Hector Martinez

Division Manager Export Sales & CBU Logistics

Honda de México, SA de CV


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Hector, was born in México City, completed his studies in Actuary at Universidad Autonoma de México. He began his career in Seguros Monterrey in 1996 and was focused in Insurance Market for 12 years, his experience in this segment includes Developing the System for Insurance Government Goods at the Ministry of Hacienda. Later on he started his Logistics path by Joining Ferromex in 2008, during his way in Ferromex he was part of the Pricing, Planning, Sales and Marketing Departments. Later on he joined FCA as Outbound Buyer. In 2015 he joins Honda as Export Sales Manager, having as main activity all Auto and Assembly Parts sales for other Honda Plants around the world. Currently he is Division Manager for Export Sales and CBU Logistics, including in responsibilities managing all the Export and Domestic Distribution of finished products, holding his current post since 2019.


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Adriano Polcaro Negrao

Logistics Vice-President

Anheuser Busch InBeV Middle Americas Zone


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Adriano Negrao, is a supply chain professional with 20 years’ experience in Supply Planning, Trans-portation and Last Mile Logistics performed in Brazil, Mexico and NY. Living in Mexico for the past 2 years he is leading the Logistics organization for Middle Americas ABInbev, including Mexico, Co-lombia, Peru, Ecuador, Centro America and Caribe. Brazilian and engineer graduated at Universidad de Sao Paulo, Brasil, with an MBA at BSP Sao Paulo and executive trainings at MIT and Stanford.


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Arturo Chavez

Managing Director, Trust for the Development of Parks and Industrial Zones

Secretariat for Economic Development of the State of Mexico


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Academic training • He graduated in International Trade (2007) by the Monterrey Institute of Technology and Higher Education. • It has a Diploma in Design Logistics and Supply Chain by the Monterrey Institute of Technology and Higher Education. Work path Director of Industry of the Government of the State of Mexico Secretary of Economic Development. He is Partner and Director General in Arvez Transport, SA Contributes to communication Council as an image of the "Pepe and Toño" 2016 entrepreneurs. Experienced lecturer on issues of "Entrepreneurship", has been invited in many universities such as: University of the Valley of Mexico, Tec Milenio, SELIDER and Congress "I'm Logistics University" (to name a few). Fees posts Since 2013 he is member of the National Executive Council of the National Chamber Trucking (CANACAR). He served as National Deputy Treasurer in the National Chamber of the Trucking (CANACAR) March 2015 March 2018. At present He is CEO of the Trust for the Development Zones and Industrial Parks and Zones of the State of Mexico, decentralized body of the Ministry of Economic Development of the State of Mexico.


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Karl-Friedrich Koch

VP Production Control, Logistics,

BMW Group Mexico


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Karl-Friedrich is a mechanical engineer by background and has worked for BMW since the mid 1990’s. He started in R&D production technology at the Fraunhofer-Institut Produktionstechnologie in Aachen, Germany. His first role at BMW was in production planning and operations for its AeroEngines division. He moved into production control and logistics in 2009 at BMW’s Regensburg plant in Germany. He took up his current role in San Luis Potosi in June of 2015. Karl-Friedrich a Mechanical Engineering degree from RWTH Aachen and Ohio State University.


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Jan Cerdeira

Aftersales & Logistics Director

Mitsubishi Motors de Mexico


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Graduated in International Business and Marketing. Jan Cerdeira has more than 25 years of experience in automotive OEM and retail business. With Specific Expertise in supply chain and sales planning. He also holds an MBA degree from ITAM. He has hold positions internationally at both OEM’s and vehicle retail in more than 10 brands in the Mexican Market.


Lars Baumann

Lars Baumann

Director Information Management and Digitalization

Volkswagen Group


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Tom has 20 years of experience in various segments of the Automotive Industry, spanning from Design & Quality Engineering, and Finished Vehicle Logistics. He is currently responsible for FVL Business Transformation projects, helping drive FVL into the next era of digitalization. He is also responsible for Nissan Canton Finished Vehicle Logistics Operations, which encompasses all aspects of vehicle processing, shipping, quality, and Kaizen development. His Automotive experience includes: design – electrical testing/development, electrical architecture design, new model development/launch, supplier and completed vehicle quality engineering, Quality standards & system (QMS) development. Logistics quality, FVL operations.


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Guillermo Rosales

Director General

Asociación Mexicana de Distribuidores de Automotores (AMDA)


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Jesús Seade serves as Undersecretary for North America for the Mexican Ministry of Foreign Affairs. He previously served as Chief NAFTA Negotiator for President Lopez Obrador. Seade holds a Chemical Engineering degree (Summa Cum Laude) from UNAM-Mexico, and a BPhil and DPhil degrees in Economics from the University of Oxford. He has led a very global career straddling academia (in UK, France, Mexico, Hong Kong and China) and high-level public service nationally and internationally (Mexico’s multilateral ambassador in the creation of WTO; and top or senior officer in the three leading global economic bodies: WTO in Geneva, and World Bank and IMF in Washington DC). As Ambassador to GATT, he led Mexico’s playing a very influential and constructive role in the creation of WTO. As WTO Deputy Director-General he led economic work and relations with governments, legislatures, press and business sectors in member countries around the world. As IMF Senior Advisor he held final responsibility, under the IMF Board, for IMF policies (inc. each disbursement) towards three major countries in financial crisis in 1998-2001: Brazil, Argentina and Turkey, and later presided over all IMF transparency work (fiscal, banking and data). As an academic, he has influential publications listed in doctoral programs in the US and Europe for over 30 years, in public finance, market structure and international trade. In Hong Kong and China he has been Vice-President of two leading universities and, in HK, he was a member of the Advisory Boards of the ministers of trade and of financial services.