GM’s global purchasing chief, Jeff Morrison, has forged partnerships across chipmakers and battery materials. Now his team wants to regain more control especially in vehicle logistics, where the industry faces many bottlenecks.
Under Morrison’s watch, the company has forged strategic partnerships in semiconductor manufacturing, creating direct capacity and relations with chipmakers for the first time, whilst investing in the battery supply chain. But one of the most significant challenges has been in logistics, shifting first from inbound dissaray to bottlenecks today in vehicle delivery across rail and shipping. But GM is ready to take the same strategic approach to this issue as it has chips, batteries and the EV supply chain.
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