Honda North America’s Michael Accavitti has moved from his role as senior vice-president of Automobile Operations to take up a new role as senior vice president and general manager of the Acura division for American Honda Motor. He will now oversee all Acura brand activities including parts and service, sales, marketing, and training.

Accavitti was previously responsible for planning, logistics and marketing for both the Honda and Acura automobile brands.

Prior to joining American Honda, Accavitti served as executive automotive advisor for Cisco Systems, where he developed new business and led innovation in the automotive sector.

In an earlier role he worked for Chrysler, including serving as president and CEO of the Dodge Brand and lead marketing executive for the Chrysler Group.

He began his 25-year tenure with Chrysler as an industrial engineer and held various positions in engineering, production management, finance, international business development, product and brand planning, marketing, motorsports and street and racing technology.