Yves Kerstens has moved up from his position as chief administrative officer (CAO) in the European division of tyre maker Bridgestone to become chief operating officer (COO). He will now be responsible for all European operations, including manufacturing, procurement, supply chain management and information technology, as well as sales and marketing.

Kerstens has been with Bridgestone Europe since 2005 when he joined as vice-president of supply chain management and information technology. Since then he has held roles as chief administrative officer and managing director of the Commercial Business Unit.

“Throughout his Bridgestone career Yves has proven himself by actively working together with his teams to support and drive positive change and business results,” said Franco Annunziato, CEO and president, Bridgestone Europe. “His established expertise, experience and commitment will prove to be valuable assets in this new critical leadership position.”

Kerstens will report to Annunziato and is based in Zaventem, Belgium.

“I have enjoyed serving Bridgestone in different leadership roles and I am excited by the prospect of working to continue strengthening our brands across Europe,” said Kerstens.

Prior to his roles at Bridgestone Europe Kerstens worked for Ernst & Young and Capgemini.