Fiat Chrysler Automobiles has confirmed that it has had to temporarily restrict orders for its 2015 Dodge Charger and Challenger SRT Hellcat models because of unprecedented demand.


“Dodge has received more than 9,000 orders since ordering opened in September of last year, and the company has delivered more than 2,200 units since we started shipping Challenger Hellcats in Q4 of 2014,” said a spokesperson for the company.

Of that number, more than 4,500 orders were received in the first five days after orders opened in September.

The vehicles are built at FCA Canada’s plant in Brampton, Ohio, alongside the Chrysler 300 and Lancia Thema. Deliveries of the 2015 model year Dodge Challenger SRT Hellcat began in November last year, moved by FCA’s own vehicle carrier, Chrysler Group Auto Transport (CGAT).

"The introduction of the new 2015 Dodge Challenger SRT Hellcat has ignited the general market’s interest in the muscle car segment,” said Tim Kuniskis, president and CEO, Dodge and SRT brands, at the time. “The reaction from our customers and the general public has been beyond even our positive expectations, and we will work to build a Challenger Hellcat for every customer who wants one."

Dodge Charger SRT Hellcat models for 2015 began production in January.

The company would not confirm how long the restriction on orders would stay in place and said only that it would be until it validated current orders that were in the system.