Bruno Sidler has joined the Board of Directors of Singapore-based container shipping and logistics company Neptune Orient Lines (NOL) and will serve as a member of its executive committee.
Sidler has worked for over 30 years within the logistics industry. He became president and CEO at Panalpina in 1998 before joining Ceva Logistics as its COO in 2007. Following a five-year tenure with Ceva he moved to take up the role of COO of market expansion at the DKSH group.
Kwa Chong Seng, NOL chairman, said that Sidler’s “vast experience garnered from many years of working in the logistics sector in different parts of the world will be instrumental to our desire to grow NOL’s global logistics business.”
That global logistics business includes activity in the automotive sector. NOL has partnered with North America’s Vascor, China’s CMAL logistics, a third party logistics provider, and APL Logistics Vascor Automotive in India.
The NOL group’s container shipping branch, APL, also operates intermodal services and employs an IT and e-commerce arm. It provides logistics support for inbound, finished vehicle and aftermarket parts. NOL was amongst the first in the industry to use web-enabled purchase orders for shipment tracking, the ‘double-stack’ train concept, as well as FCL and LCL services.