UPS has released a new study to help understand when shoppers might purchase pats online
E-commerce is profoundly impacting the retail and distribution of automotive spare parts and accessories, with double-digit growth in the online segment in the US, compared to flat sales for brick-and-mortar dealerships and stores. While parts and accessory consumers are driven by some factors common to other retailers – including low prices, product availability and customer-friendly websites – they also have distinctive preferences and behaviors. Understanding buying, delivery and return preferences among consumers could benefit sales both online and in-store.
Those are some of the findings of a UPS study based on a comScore survey, titled ‘What’s Driving the Automotive Parts Online Shopper’