Ceva Logistics has signed a three-year contract worth an annual €11m ($14m) with Triumph Motorcycles to streamline international logistics flows of components, accessories and finished motorcycles.
Ceva will handle the ocean movement of motorcycles as well as parts from suppliers in Asia and Europe to Triumph’s global manufacturing network.
It will also provide global visibility and control for purchase orders for the 50,000 motorcycles that Triumph makes per year, including managing order placement for more than 380 suppliers, vendor compliance and final delivery. The company will control the supply chain across ocean lanes using its “Ocean Plus” service.
According to Leigh Pomlett, CEVA’s executive vice president, UK, Ireland and Nordics the Ocean Plus solution was one of the key elements that motivated Triumph to select Ceva.
As reported in Automotive Logistics News last autumn, Triumph Motorcycles was reviewing its European distribution operation and had posted a competitive tender process via Gideon Hillman consultancy to find a third party logistics supplier. According to a Triumph spokesperson this latest tender with Ceva is not related, though once again Gideon Hillman was involved in the consultation process. Gefco continues to carry out European distribution of Triumph motorcycles while Ceva is involved in its deep sea movements as part of this new contract. "From the tender exercise Ceva was the closest fit for our business requirements. They have an impressive IT solution that provides good visibility for our supply chain," said the Triumph spokesperson.