Reinhold has extensive experience in the remarketing and leasing sectors, having spent the last 28 years at fleet management company LeasePlan Group. His last role at the company was as group service vice-president for operation, procurement and car remarketing, a position he held for 16 years.
“Reinhold has successfully led many disruptive digital and platform changes in the pan-European remarketing arena,” said BCA in a statement. “His new role with BCA will build on this experience as the company continues to develop its One Europe programme to deliver its market-leading digital platforms across the EU remarketing space.”
The company said Reinhold would work alongside BCA’s chief operating officer for Europe, Jean-Roch Piat, to roll out its newly developed BCA pan-European platforms.
Reinhold is also a founder and the chairman of the European Car Remarketing Association (CARA), a position he will maintain while at BCA.
At the beginning of this year, BCA restructured its supply chain operations. It has spent the last year building up its management structure.