At the beginning of March, Deutsche Bahn has renamed its rail freight business – DB Schenker Rail – as DB Cargo and is now using the DB logo. All companies in Germany and abroad that currently have DB Schenker Rail in their name will be integrated into the new naming structure by the end of 2016, according to the company.
Along with the logo change, Deutsche Bahn has separated rail and logistics activities in terms of their organisation. Global logistics will use DB Schenker going forward, while rail freight transport will use DB Cargo.
"Although we are separating our logistics and rail businesses from each other by name, we will of course continue to offer integrated rail transport and logistics services throughout Europe where it makes sense for the market and our customers," said Andreas Busemann, head of sales at DB Cargo
Both passenger transport and rail freight transport will use the DB logo from now on. The company said the logo change will also make DB's brand profile more straightforward and unite all its rail activities under a single brand.
At the beginning of 2016, DB Schenker Rail’s UK division launched a rail hub near London that can handle the unloading, storage, preparation and distribution of 150,000+ finished vehicles per year. The London Eurohub, situated in Barking, is the only rail-linked facility of its type, according to DB Schenker. It is connected to the HS1 high speed European rail link via the Channel Tunnel, as well as the UK rail network terminal.